Learn Email Marketing in 39 Minutes | Alex Hormozi
Video Summary and GPT Prompt (save 39+ minutes)
I got into digital marketing by learning email first, social media came later. It was the one place I could connect with potential clients directly, without fighting algorithms or needing to be “on” every day.
This article breaks down everything you need to start writing emails that people actually open, read, and click on. Even if you’ve never sent a newsletter in your life, this is a must-read. It’s clear, fast, and incredibly practical, perfect if you’re building your list from scratch.
Watch the video here (or continue scrolling to save 39+ minutes).
✨ Why This Matters:
Social media is great for visibility. It’s the top of your marketing funnel, which is where people find you. But email is where the sales actually happen.
If you’re a beginner entrepreneur or service provider trying to get your first clients or make consistent revenue, having an email strategy is not optional, it’s essential.
When you’re just starting out and building your business from zero, this is one of the highest-leverage skills you can learn. You don’t need a huge list to see results, you just need a strategy.
🤓 What It Teaches:
Structure Every Email Around One Core Idea
Start with a tweet-style quote or idea that instantly rewards the reader.
Use a clear problem → solution → tactic format to keep the message simple and valuable.
End with a PS that reinforces the reward and includes your link (it’s the most-read part of your email!).
Design With Mobile in Mind
Over half your readers are on mobile. Make sure your emails are easy to read on small screens.
Always test on desktop and mobile before hitting send.
Use Templates and Stick to a Consistent Format
Consistency builds trust. Use a layout that becomes familiar and easy to digest for your readers.
Test different formats early on, then commit to what gets the best response.
Make Your Call-to-Action (CTA) Clear and Easy
Every email should tell the reader what to do next; whether that’s reading a blog, booking a call, or checking out an offer.
Don’t overthink it. One clear CTA is better than five confusing ones.
Bonus Tactics That Increase Results Fast
Speed to Contact: Reach out within 60 seconds of someone opting in. Hormozi cites a 391% increase in conversions when this is done.
Optimize Your Preview Text: A well-written preview line (the text after your subject line) can increase open rates by 24%.
Email Frequency: Stay consistent so people don’t forget who you are—email builds trust over time, not overnight.
🌈 Apply It:
Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.
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