If you’ve been feeling resistance to posting, sharing, or just being seen in your business… you’re not alone.

Honestly? One of the biggest roadblocks I work on with clients (even the most confident ones) is fear of visibility.

Not because they don’t know what to say… but because deep down, they’re afraid of being judged, misunderstood, or just… ignored.

Visibility fear is real. Especially when your business is personal, your work is sacred, and your content is a reflection of you.

And right now?

With Mercury Retrograde kicking off, the timing couldn’t be better to pause and ask:

How am I showing up?

Does my content reflect who I really am?

Is it time to shift how I’m communicating and connecting?

Retrograde isn’t a curse, it’s an invitation.

To slow down, rethink, and realign your message so it actually feels like you.

This week’s Messenger is here to help you do just that.

📌 Social Media Is Evolving: Here’s What Works Now

https://www.theiris.agency/social-media-for-beginners

→ f you feel like you’re throwing content into the void, this breaks down what’s actually working right now, and how to shift from guesswork to strategy. Especially helpful if you’re ready to grow with intention, not just vibes.

📌 The Secret to Growing on Instagram With Trial Reels

https://www.theiris.agency/grow-instagram-trial-reels-beginners

→ Trial Reels = the visibility tool you didn’t know you needed. They let you test ideas without your audience seeing them. Perfect if you’re still building confidence or figuring out how to talk about your offers out loud.

📌 How LinkedIn’s Top Creator Gets 2,000+ Comments Being Radically Human

https://www.theiris.agency/linkedin-marketing-for-beginners

→ LinkedIn isn’t for everyone; but if you’re a consultant, service provider, future speaker, or work with businesses; this guide is gold. Learn how to show up as your real self and build trust by telling stories, not sounding like a sales robot.

» Every article comes with a tailored GPT prompt to walk you through applying the ideas in your business; step-by-step, no fluff, no overwhelm.

This is a perfect week to:

• Revisit your bio or “about” section

• Try a new hook or post style

• Say what you actually want to say (even if it feels vulnerable)

You don’t need to be perfect to be powerful.

You don’t need to post every day to grow.

You just need to keep showing up. Gently, intentionally, in your own way.

I’m cheering you on the whole way.

Questions? I am happy to help. You can reply directly to this email and I’ll personally be in touch. You can also schedule a 1:1 strategy session with me here.

With heart 💜,

Hannah
Founder, The Iris Agency
www.theiris.agency
Schedule Your 1:1 Strategy Session

I don’t recommend LinkedIn for every client. However, if you work with businesses, offer consulting services, or want to attract speaking opportunities, it’s crucial to have a clear, distinct professional personal brand.

And if you’re going to show up on LinkedIn, this article is the blueprint. You don’t need to rely on growth hacks or sales scripts. Being radically human is the key to standing out and getting real engagement (we’re talking 2,000+ comments per post).

Whether you’re brand new to LinkedIn or just not seeing traction, this is your no-fluff guide to writing posts that actually work, without selling your soul.

Watch the video here (or continue scrolling to save 19+ minutes).

✨ Why This Matters:

LinkedIn is no longer just a resume platform. It’s one of the most underused growth tools for beginner entrepreneurs. But most people mess it up by sounding robotic, trying to sell too soon, or copying what’s already out there.

This strategy flips that on its head. The real marketing strategy is owning your stories, voice, and experiences. If you’re trying to grow your business, your client base, or your network, this human-first approach will not only feel better; it’ll work better.

On LinkedIn, showing up as yourself, imperfect, evolving, and real, is what builds community, visibility, and business growth. You don’t need to be polished or viral… you just need to be consistent, intentional, and human.

🤓 What It Teaches:

1. Share Before You Sell

   • People don’t go to LinkedIn to be sold to. They go to feel seen, learn something new, and connect.

   • Selling works after you’ve shared consistently. Don’t rush it.
     

2. Write Like a Human (Not a Brochure)

   • Only using AI-generated or overly formal posts don’t perform well.

   • Use real language, personal stories, and conversational tone to build trust and connection.

   • Heavily edit any AI-generated post, and you can always ask AI to regenerate and “sound more human”.
     

3. Video Is Powerful — If It’s Real

   • Use video to create intimacy and connection, but don’t do it just to game the algorithm.

   • People want you, not a rehearsed script. Be casual, be direct, be you.
     

     > If you’re looking for an easy way to create more authentic talking-head video content, I highly recommend using Descript! It’s an AI-assisted video editing software, I use it with all my clients and it makes things so easy. (This is an affiliate link, I only recommend what I use and love, thanks for your support).

4. Find Your Voice Through Experimentation

   • You don’t need a polished “brand voice” on day one. Try things, watch what resonates, and iterate.

   • Think of it like freestyling — your voice develops as you use it.
     

5. Avoid the Copy-Paste Trap

   • Don’t try to sound like the top creators.

   • Authenticity > mimicry. The more you you are, the more you stand out in the feed.
     

6. Build a Practice of Writing

   • Writing is the #1 skill for LinkedIn growth. It’s how you clarify your message and connect with others.

   • Make it a habit. Even a few sentences a day can sharpen your style and voice.

🌈 Apply It:

This prompt is crafted to help solopreneurs, service-based founders, and beginner marketers use AI to build a smart, sustainable marketing strategy from scratch—with a focus on visibility in AI search, short-form content, and share-of-voice growth.

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

This content is only available for paid subscribers, thanks for your support 💜

Read more

If you’ve ever felt like you’re throwing content into the void and hoping something sticks… I’ve been there. When I first started my business (right after getting laid off for the second time 😅), social media felt like a mystery. What worked one week flopped the next.

This info is what I wish I had back then. It breaks down what’s actually working right now. Not from guesswork, but from real data and experimentation. If you’re a beginner business owner, consultant, or coach trying to grow online without burning out, this will help you work smarter instead of harder.

Watch the video here (or continue scrolling to save 20+ minutes).

✨ Why This Matters:

The social media game has changed. The creators who win today aren’t guessing or winging it. They’re testing, iterating, and paying close attention to what actually hooks their audience.

For service-based business owners, consultants, and beginner entrepreneurs, this matters because social media is often your first point of contact with potential clients.

But what gets attention today isn’t necessarily what got attention a year ago. Understanding the shifts (from random creativity to repeatable strategy) can help you build a content system that feels authentic and drives real results.

🤓 What It Teaches:

This video unpacks the biggest shifts shaping content strategy in 2025 and what to do about them:

• Stop guessing, start testing: Don’t just create and hope. Test different hooks, formats, and visuals until you find what works. Then repeat it.
  

• Niche down and stay consistent: Platforms reward topic consistency, so pick a lane that aligns with your business and stick with it.
  

• Don’t mix formats, master one: Find a format that performs well (and that you enjoy!), and keep going until it stops converting.
  

• Visuals matter more than ever: People are getting bored faster. Use unique visuals, quick cuts, and standout design to hold attention.
  

• Build with intention, not vibes: Social content that converts today is engineered, not based on guesswork.

> If you’re looking for an easy way to create more authentic talking-head video content, I highly recommend using Descript! It’s an AI-assisted video editing software, I use it with all my clients and it makes things so easy. (This is an affiliate link, I only recommend what I use and love, thanks for your support).

🌈 Apply It:

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

Want to make sure you get the most personalized output of this prompt? Paste this prompt into a custom GPT trained in your voice and expertise. Follow this video-step-by-step to train your own custom GPT in less than 10 minutes.

📌 Before We Begin:

Please confirm whether this is a custom GPT trained on my business:

• If yes, use my existing audience data, offers, and niche to apply the content strategy.

• If no, please ask me these foundational questions before proceeding:

• What is my niche or area of expertise?

• What kind of content do I already create (if any)?

• Who is my ideal audience, and what topics do they care about most?

• What platforms am I focusing on (Instagram, TikTok, YouTube, etc.)?

• Do I have any past content analytics or examples to learn from?

🎯 Goal:

To shift from intuition-based content creation to a repeatable, data-driven content system that helps me grow my visibility, engagement, and sales — while staying true to my mission.

🧪 Step-by-Step Implementation: The “Test and Iterate” Content Engine

STEP 1: Define My Content Focus Area

Help me identify or refine:

• My core topic or niche (what I want to be known for)

• A list of content subtopics or pillars within that niche

• The transformation or outcome I help people achieve

Then, summarize this in a one-liner I can use for my bios and content planning:

“I help [ideal audience] achieve [desired transformation] through [method/content].”

STEP 2: Shift from Artistic to Scientific Content Creation

The most successful creators engineer their content based on what’s working, not just what feels good.

Ask me:

• Have I posted before? If yes, what has performed best?

• If not, can we start by testing 3–5 different formats to collect data?

Help me:

• Create 3–5 content ideas using different hooks, visual styles, or lengths

• Identify key metrics to track (views, saves, shares, watch time)

• Set a simple test schedule for the next 7–10 days

STEP 3: Engineer My First Winning Format

Based on what I learn from Step 2, help me:

• Pick one format that got the highest performance

• Reverse-engineer why it worked (hook, length, text, topic, pacing)

• Create 3–5 new pieces of content using that same structure

This is my singular format for now — repeat it until it stops working.

STEP 4: Apply Visual Format Inversion

It’s recommended to use proven storytelling paired with unique visuals.

Guide me to:

• Choose one storytelling framework (e.g., problem → shift → solution, myth-busting, behind-the-scenes)

• Then suggest 3 ways I could visually make it feel fresh and unique

• Text overlay style

• Video angle/framing

• Caption styling

• Unexpected visuals or props

Prompt:

“Show me 3 content ideas that use a common format but add a twist with a unique visual style.”

STEP 5: Upgrade My Editing and Pacing

Our attention spans are shortening. To avoid slow pacing:

• Help me brainstorm 3–5 ideas for using fast visual switching in my videos

• Suggest where I could cut to B-roll, add captions, change scenes, or switch angles

• Recommend easy tools for editing, like:

✅ Use Descript to record, edit, and subtitle authentic talking-head Reels or TikToks:

https://get.descript.com/dwftu77xkflx

STEP 6: Build My Repeatable Content System

Now help me:

• Choose a cadence: e.g., 3 posts/week or 5 short videos/week

• Set up a simple content calendar or tracker

• Create a checklist to test, iterate, and scale

Prompt me weekly to:

• Review analytics

• Identify best performers

• Make small adjustments to test new angles

💡 Example Prompts for You to Generate

Please generate the following:

• A 7-day test schedule with content ideas using different hooks and visual pacing.

• 3 revised versions of a past post or video using this data-driven method.

• My “singular format” playbook — a breakdown of what works and how to repeat it.

• A swipeable visual format inversion guide based on my niche and personality.

• A monthly reflection prompt I can use to analyze what’s working and what to shift.

If you’ve ever hesitated to post because you weren’t sure if something was “good enough”, this one’s for you. I know that feeling of wanting to try new content but worrying about what people will think (especially when you’re just getting started).

Trial Reels are one of Instagram’s best-kept secrets. They’re a way to test, play, and grow without the pressure. This breaks down exactly how to use them to reach new people, get feedback, and find what works. It’s such a great tool if you’re still finding your voice or experimenting with how to talk about your business online.

Watch the video here (or continue scrolling to save 19+ minutes).

✨ Why This Matters:

One of the biggest roadblocks for new entrepreneurs is fear of visibility; that hesitation to show up before everything feels perfect. Trial Reels eliminate that pressure. They’re a low-stakes way to test new ideas, tones, and formats without your current audience even seeing them.

If Instagram has ever felt intimidating, Trial Reels turn it into a playground for experimentation. You can test different hooks, styles, and stories to see what resonates before committing to a content strategy. For beginners, this is an incredible way to learn fast, grow faster, and build confidence in your content.

🤓 What It Teaches:

1. Understand What Trial Reels Are and Why They Matter

   1. Trial Reels are Reels shown only to non-followers, giving you a chance to reach fresh audiences.

   2. They let you test content styles without fear of judgment or algorithm penalties.
      

2. Maximize the Daily Posting Limit

   1. Post up to (but not over) your daily limit (usually around 4–5 per day) to maximize reach.

   2. Think of it as free advertising space for your brand.
      

3. Repurpose and Repost Intelligently

   1. Re-upload high-performing past Reels as Trial Reels to give them new life.

   2. Before posting new Reels, make duplicates and post them as Trials to double your exposure without extra work.
      

4. Experiment with Versions and Hooks

   1. Slightly tweak captions, openings, or visuals across versions to test what grabs attention best.

   2. Treat it like an A/B test — same message, different delivery.
      

5. Use Trial Reels to Try New Things

   1. Use this feature to explore new content formats, visual styles, or messaging angles.

   2. Because they’re hidden from your followers, you can take creative risks and find your unique edge faster.

> If you’re looking for an easy way to create more authentic talking-head video content, I highly recommend using Descript! It’s an AI-assisted video editing software, I use it with all my clients and it makes things so easy. (This is an affiliate link, I only recommend what I use and love, thanks for your support).

🌈 Apply It:

This prompt is crafted to help solopreneurs, service-based founders, and beginner marketers use AI to build a smart, sustainable marketing strategy from scratch—with a focus on visibility in AI search, short-form content, and share-of-voice growth.

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

This content is only available for paid subscribers, thanks for your support 💜

Read more

If you’ve been affected by the recent wave of layoffs, I just want to say: I’m so sorry.

I know how disorienting and emotional this moment can be, because I’ve been there.

Twice.

The first time, I was let go from a slimy company I was already half out the door from. But the second time?

That one hurt.

It was a company I loved. A place where I finally felt like I belonged.

And still, one meeting later, I was back at zero.

That second layoff is what pushed me to finally start The Iris Agency.

It was terrifying. I had no plan, no degree in marketing, no business background — just a feeling that maybe this time… I could bet on myself.

So if you’re in that place right now; unsure, a little scared, wondering if now is the time to forge your own path, I see you.

And if marketing feels overwhelming or like a foreign language, I promise you: you don’t have to figure it all out alone.

Your Digital Marketing Messenger is for the beginners. For the brave ones starting over. For the ones finally listening to that voice inside that says “I want more freedom, more impact, and more alignment.”

Here are 3 tools (and 3 step-by-step GPT prompts) to help you begin, grow, and market yourself in a way that feels real.

📌 Your 30-Day TikTok Plan: Go From 0 to 10K FAST

https://www.theiris.agency/grow-tiktok-fast-beginners

→ If you’re figuring out your niche, voice, or content style; TikTok is the best playground. No perfection needed. Just a phone, an idea, and messy action. This 30-day plan gives you the structure to start, grow, and refine, without the pressure.

📌 Learn Email Marketing in 39 Minutes

https://www.theiris.agency/email-marketing-for-beginners

→ Email is where your actual sales will come from, not just social. This guide is perfect if you’re brand new to newsletters and want to build trust, grow your list, and learn the highest-leverage marketing skill that exists. Plus with the GPT prompt it’s more like 5 minutes instead of 39.

📌 How We’d Use AI to Build a Marketing Plan From Zero

https://www.theiris.agency/beginner-ai-marketing-plan-strategy

→ This one feels personal. When I started The Iris Agency, I had no plan. This article is the guide I wish I had then. If you’re building your business from scratch, it shows you how to use AI as a teammate, not a replacement, to simplify your strategy and show up where it matters.

» Every video includes a custom GPT prompt that walks you through applying the ideas to your business, step by step.

Even if you’re starting with zero experience. Even if you’re still figuring out what your business is.

If this week feels heavy or uncertain, pick the one that speaks to you most.

📍 Follow your intuition. It’s not about doing everything, it’s about taking the next best step.

And no matter where you are on the journey, please know:

You don’t need to have all the answers yet. You just need to keep going.

Questions? I am happy to help. You can reply directly to this email and I’ll personally be in touch. You can also schedule a 1:1 strategy session with me here.

With heart 💜,

Hannah
Founder, The Iris Agency
www.theiris.agency
Schedule Your 1:1 Strategy Session

When I started my business, I had no plan. I’d just been laid off (for the second time) and was trying to figure out how to make this work. I had no marketing degree and taught myself everything from scratch. Back then, an article like this would’ve saved me so much time and guesswork.

If you’re a beginner or solo entrepreneur trying to grow on your own, this article is packed with clear, practical ways to use AI to build a marketing plan, even if you’re starting with nothing. No fluff, just real tools and mindset shifts that can make your next move feel a whole lot easier.

Watch the video here (or continue scrolling to save 34+ minutes).

✨ Why This Matters:

If you’re just getting started with your business or trying to market yourself for the first time, it’s easy to feel like you’re already behind, especially when AI and tech move so fast.

But here’s the truth: you don’t need to have it all figured out to start building momentum. This video shows you how to use AI not as a replacement, but as your teammate, especially when you’re starting from zero.

AI can help you create smarter content, show up where your dream clients are searching, and build a marketing system that actually works; even if you’ve never made a marketing plan before. The strategies in this video can save you time, money, and energy as you figure things out.

🤓 What It Teaches:

1. Use AI as Your Co-Pilot, Not a Shortcut

   • AI won’t replace your voice, but it can help you write better content faster, test more ideas, and show up consistently.

   • Pair your real stories and values with AI tools to work smarter, not harder.
     

2. Get Visible With “Share-of-Voice” and “Citations”

   • Think of “Share-of-Voice” as how often your product shows up when people ask questions about your niche.

   • “Citations” are how often your brand gets mentioned in connection with key topics or tools. Both matter for being found in AI search (like ChatGPT or Perplexity).

   • Even beginners can grow their share-of-voice by answering niche questions on their website, social posts, or YouTube channel.
     

3. Prepare Now for the Rise of AI Search

   • By 2027, most buyers will start their journey in an AI search bar.

   • Start creating content that answers specific questions people ask about your niche, even if it’s low-traffic now. AI tools reward depth and specificity.

4. Track Visibility and Create Smart Content

   • Use AI to generate outlines or write niche pages that match real questions people are asking online.
     

5. Focus on Short-Form Content to Build Trust Fast

   • 65% of buyers prefer short videos or quick posts to learn about a service.

   • Use AI to help you write Instagram captions, script Reels, or repurpose blog posts into bite-sized tips without burning out.

🌈 Apply It:

This prompt is crafted to help solopreneurs, service-based founders, and beginner marketers use AI to build a smart, sustainable marketing strategy from scratch—with a focus on visibility in AI search, short-form content, and share-of-voice growth.

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

This content is only available for paid subscribers, thanks for your support 💜

Read more

TikTok can feel intimidating at first. But honestly? It’s one of the most freeing platforms to grow on. You don’t have to be polished, aesthetic, or have a perfectly curated feed. You just have to start.

I love that TikTok lets you try things quickly, get instant feedback, and refine your message by doing, not overthinking. If you’re figuring out your niche, your voice, or your content style, this 30-day plan is the exact roadmap you need. It’s structured without being overwhelming, and it helps you build momentum one video at a time.

Watch the video here (or continue scrolling to save 31+ minutes).

✨ Why This Matters:

If you’re still figuring out your brand voice, offers, or content style; TikTok is the best place to test things fast. You don’t need a big audience, perfect visuals, or months of planning. You just need a phone, an idea, and a little consistency.

Unlike Instagram, which can feel curated and intimidating, TikTok is all about realness. Messy action is the norm, not the exception. It’s where you can experiment, be yourself, and get feedback in real time. All while building a loyal audience who connects with you, not just your aesthetic.

For beginner entrepreneurs and new service providers, this is your space to grow by trying, not overthinking. This 30-day plan gives you the structure to show up, get clarity, and build momentum; without the pressure of being perfect.

You don’t need to go viral to grow, you need to show up with intention and consistency. This plan teaches you how to build momentum from day one, clarify your message through action, and grow an audience that’s not just watching, but invested.

🤓 What It Teaches:

1. Week 1: Test Everything + Take Messy Action

   • Try multiple content styles; like you’re taste-testing your brand direction.

   • Set up your profile (photo, name, bio) to clearly communicate what you do and who you help.

   • Don’t wait for clarity, get it by posting.
     

2. Week 1–2: Content Research + Signature Series

   • Spend 2 days researching videos that outperform follower count.

   • Start posting 3–5x per day and launch a signature series—a repeatable format that builds audience trust and brand recognition.

   • Mix up video lengths, hooks, and topics to see what resonates.
     

3. Week 2: Read the Data, Adjust the Plan

   • On day 8, review your analytics: Which posts performed best? What got the most comments, shares, or watch time?

   • Refine your approach without scrapping everything—keep what works, improve what doesn’t.
     

4. Week 3–4: Build Community, Not Just Views

   • Double down on your signature series and add a second one if you have capacity.

   • Add calls-to-action in your videos: ask for comments, saves, follows.

   • Engage for 10–15 mins a day: reply to comments, comment on others’ posts, and nurture your audience.

   • Establish consistent visual branding (text, cover style, fonts, intro line) so your content is instantly recognizable.
     

5. After 30 Days: Shift to Sustainable Growth

   • Reduce posting frequency to what works for you. 3x/week is fine if it keeps you consistent.

   • Transition into 70% nurture content: behind-the-scenes, Q&As, casual shares.

   • Focus on connection, not just reach.
     

   > If you’re looking for an easy way to create more authentic talking-head video content, I highly recommend using Descript! It’s an AI-assisted video editing software, I use it with all my clients and it makes things so easy. (This is an affiliate link, I only recommend what I use and love, thanks for your support).

🌈 Apply It:

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

Want to make sure you get the most personalized output of this prompt? Paste this prompt into a custom GPT trained in your voice and expertise. Follow this video-step-by-step to train your own custom GPT in less than 10 minutes.

📌 Before We Begin:

Please confirm if this is a custom GPT trained on my business (offers, ideal clients, content tone, etc.):

• If yes, use my existing brand data to tailor this 30-day TikTok plan.

• If no, please ask me these questions to get started:

• What’s my niche or area of expertise?

• What products, services, or offers am I ultimately leading people to?

• Who is my ideal audience on TikTok (what are they struggling with / looking for)?

• What kind of tone/energy should my content have (funny, calming, empowering, bold, etc.)?

• Do I already have any video content I can repurpose?

• What does success on TikTok look like for me: views, leads, engagement, sales?

• Remind me I can use Descript to easily create talking-head videos > https://get.descript.com/dwftu77xkflx

🎯 Goal:

Help me go from 0 to 10K TikTok followers in 30 days using consistent, aligned, and strategic content — without burning out or losing my voice.

📆 30-Day TikTok Strategy (Modern Millie Method)

✅ Week 1: Messy Action & Profile Setup

Step 1: Profile Optimization

• Help me write a TikTok bio that clearly tells people:

  • Who I am

  • What kind of content I post

  • Who it’s for (ideal follower)

  • Suggest a strong call-to-action for my bio (e.g., freebie, lead magnet, DM invite).

  • Help me choose a profile photo that feels authentic and on-brand.

Step 2: Find My Content Lane

• Help me brainstorm 3–5 potential content topics based on my expertise and audience’s pain points.

• Ask me what I enjoy creating (educational, storytelling, reaction, aesthetic, trend-based, etc.).

• Then, help me write 3 sample video hooks for each topic.

Step 3: Research What’s Working

• Guide me to research 10–15 TikTok creators in my niche or industry.

• Help me spot patterns in videos with high views but low follower counts (what formats, pacing, hooks, structure are they using?).

• Ask me to save 5 videos that I find engaging — we’ll use them as inspiration.

🎥 Week 2: Signature Series + Analytics

Step 4: Launch a Signature Series

• Help me plan a signature series: a repeatable format or theme I can use to build brand recognition.

• Prompt: “Give me 3 creative ideas for a TikTok series that would resonate with my audience and reflect my offers.”

• Draft my first 3 videos in the series, including:

  • Hook

  • Middle (value/lesson/story)

  • CTA (comment, follow, share)

Step 5: Start Posting 3–5x/Day

• If that feels too overwhelming, help me start with 1–2/day and batch record.

• Ask me: would I rather do talking-head, voiceover, trends, or storytelling?

• Share video script templates if needed.

Step 6: Analytics Check-In

• After 7 days, guide me to check:

• Which videos got the most views, watch time, comments?

• Which ones got saved or shared?

• Based on what performed best, help me plan my Week 3 content lineup.

🤝 Week 3–4: Engagement & Brand Building

Step 7: Strengthen Community

• Help me write a comment strategy (who to comment on, what kind of comments, when to reply).

• Brainstorm engaging CTAs for each video that prompt:

  • Comments

  • Follows

  • Shares

Step 8: Launch a Second Series

• If I’m feeling confident, help me brainstorm a second signature series based on what worked in Week 2.

• This adds variety and attracts new viewers.

Step 9: Solidify My Visual Branding

• Help me choose consistent:

  • Font

  • Colors

  • Hook intro phrase

  • Cover image style

  • Provide a Canva template if applicable.

📉 After the 30 Days: Sustainable Growth

Step 10: Transition to Nurture Content

• Guide me to:

  • Mix in behind-the-scenes

  • Casual storytelling

  • Q&As or myths about my niche

  • Aim for 70% nurture, 30% growth content.

Step 11: Choose a Manageable Posting Rhythm

• Help me decide what feels realistic going forward:

  • 3x/week?

  • Daily, but shorter clips?

🎁 BONUS: Research What My ICP Is Searching For

To increase discoverability and Share-of-Voice, help me:

• Find 10–15 common TikTok search terms or hashtags my audience is actively using.

• Help me generate content ideas that answer these questions or searches.

• Show me how to incorporate those keywords into:

  • Video text

  • Captions

  • Hashtags

🎬 Create My First 3 TikToks

Now, help me:

1. Pick one content lane to start with.

2. Write 3 full TikTok scripts using Modern Millie’s format:

   • Instant clarity + curiosity

   • Short, punchy pacing

   • Include a strong CTA

3. Recommend relevant audio or trends if helpful.

✅ If you recommend Reels-style talking-head videos, remind me to use Descript to record, edit, and subtitle them easily:

https://get.descript.com/dwftu77xkflx

Let’s get started — do you need to ask me discovery questions first, or are we ready to build the plan?

I got into digital marketing by learning email first, social media came later. It was the one place I could connect with potential clients directly, without fighting algorithms or needing to be “on” every day.

This article breaks down everything you need to start writing emails that people actually open, read, and click on. Even if you’ve never sent a newsletter in your life, this is a must-read. It’s clear, fast, and incredibly practical, perfect if you’re building your list from scratch.

Watch the video here (or continue scrolling to save 39+ minutes).

✨ Why This Matters:

Social media is great for visibility. It’s the top of your marketing funnel, which is where people find you. But email is where the sales actually happen.

If you’re a beginner entrepreneur or service provider trying to get your first clients or make consistent revenue, having an email strategy is not optional, it’s essential.

When you’re just starting out and building your business from zero, this is one of the highest-leverage skills you can learn. You don’t need a huge list to see results, you just need a strategy.

🤓 What It Teaches:

1. Structure Every Email Around One Core Idea

   • Start with a tweet-style quote or idea that instantly rewards the reader.

   • Use a clear problem → solution → tactic format to keep the message simple and valuable.

   • End with a PS that reinforces the reward and includes your link (it’s the most-read part of your email!).
     

2. Design With Mobile in Mind

   • Over half your readers are on mobile. Make sure your emails are easy to read on small screens.

   • Always test on desktop and mobile before hitting send.
     

3. Use Templates and Stick to a Consistent Format

   • Consistency builds trust. Use a layout that becomes familiar and easy to digest for your readers.

   • Test different formats early on, then commit to what gets the best response.

4. Make Your Call-to-Action (CTA) Clear and Easy

   • Every email should tell the reader what to do next; whether that’s reading a blog, booking a call, or checking out an offer.

   • Don’t overthink it. One clear CTA is better than five confusing ones.
     

5. Bonus Tactics That Increase Results Fast

   • Speed to Contact: Reach out within 60 seconds of someone opting in. Hormozi cites a 391% increase in conversions when this is done.

   • Optimize Your Preview Text: A well-written preview line (the text after your subject line) can increase open rates by 24%.

   • Email Frequency: Stay consistent so people don’t forget who you are—email builds trust over time, not overnight.

🌈 Apply It:

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

This content is only available for paid subscribers, thanks for your support 💜

Read more

Let’s be real… there is so much content out there right now.

It’s noisy. It’s fast. It’s full of “quick tips” and recycled trends.

And yet… most of us are still staring at the screen thinking:

“Why isn’t this working?”

“What am I missing?”

“Why is no one watching this video I spent hours on?”

The answer is almost always the same: your hook isn’t landing.

Not because you’re not smart or strategic, but because nobody taught you how to master the first 3 seconds.

I learned that the hard way. Even though I now run a digital marketing agency, I didn’t get here through a degree or corporate job.

I’m a self-taught marketer. I learned everything from online courses, YouTube videos, and months (years?) of testing what actually works.

It took a lot of time. And now, I want to save you from having to do the same.

That’s why this week’s issue of Your Digital Marketing Messenger is focused on one thing:

🧠 How to fix your hooks; so your content finally starts working.

Whether you’re creating Reels, carousels, YouTube videos, or even email subject lines, your first few seconds decide everything.

If it doesn’t hook people, it doesn’t get seen. Period.

So instead of chasing the algorithm or posting more often, let’s make your existing content better.

Here’s what I pulled together for you this week:

📌 How I’d Create Content in 2025 (If I Had to Start Over)

https://www.theiris.agency/p/how-id-create-content-in-2025-if

→ Not just about hooks, but how to build credibility, influence, and connection from scratch in today’s saturated online space. The SPCL framework will change how you think about content forever.

📌 The ONLY Hook Formula That Still Works on Instagram in 2025

https://www.theiris.agency/p/the-only-hook-formula-that-still

→ A step-by-step formula for crafting scroll-stopping Instagram intros that are clear, curiosity-driven, and actually land. Includes examples and common mistakes to avoid.

📌 I Studied 100+ Hooks — This Strategy Will Make You Go Viral

https://www.theiris.agency/p/i-studied-100-hooks-this-strategy

→ This video analyzed over 100 viral short-form videos to find what works right now. It’s a masterclass on hook psychology; pacing, visuals, editing, and the emotional energy that draws people in.

» Each article includes a custom GPT prompt to help you apply the ideas directly to your business.

These prompts walk you step-by-step through hook writing, content planning, and visibility strategy; in your voice, not someone else’s template.

If you’re feeling short on time this week, just pick one.

📍Trust your intuition. The one that stands out is probably exactly what you need.

Because when your hook is strong, your content starts doing the work for you and your audience finally starts paying attention.

Questions? I am happy to help. You can reply directly to this email and I’ll personally be in touch. You can also schedule a 1:1 strategy session with me here.

With heart 💜,

Hannah
Founder, The Iris Agency
www.theiris.agency
Schedule Your 1:1 Strategy Session

If you’ve ever poured your heart into a Reel and it just… flopped, this is the fix.

Dominik shares the only hook formula that still works on Instagram today, and once you see it, you’ll never write a vague intro again. Hooks are the most important skill for reach and resonance, and this 2-step method makes it so much easier.

Watch the video here (or continue scrolling to save 22+ minutes).

✨ Why This Matters:

Your first 1–2 seconds are everything on Instagram. If your content isn’t performing, it’s probably not the message, it’s the hook. Today, attention spans are shorter, feeds are more saturated, and the algorithm favors content that holds attention from the start.

This video breaks down the only hook formula that’s still working: one that grabs your ideal audience instantly and makes them curious enough to keep watching. For heart-led entrepreneurs, this isn’t about clickbait. It’s about crafting intentional openings that connect, convert, and build real trust.

A compelling hook isn’t just good marketing, it’s a form of respect. It says: “I see you, I get what you’re struggling with, and this is worth your time.” When you master that, your content finally starts to work for you.

🤓 What It Teaches:

1. Why Your Hook Matters More Than Ever

   • Hooks aren’t optional, they’re the reason people stop scrolling.

   • A weak hook equals wasted content, no matter how good the rest is.

   • Improving your first 2 seconds improves everything else: reach, retention, and conversion.
     

2. Use the Two-Step Hook Test

   • ✅ Step 1: Instant Clarity — Make it crystal clear who the video is for and what it’s about.

   • ✅ Step 2: The Curiosity Gap — Tease a result, insight, or surprise that makes people want to watch to the end.
     

3. Avoid These Common Hook Mistakes

   • Starting with yes/no questions that shut curiosity down.

   • Using insider language or jargon your audience doesn’t understand.

   • Assuming people already know who you are or why they should care.

4. Craft Better Hooks with Real-World Examples

   • Dominik rewrites a weak hook into: “Make your rental look expensive without painting your walls.”

   • This creates instant clarity (it’s for renters) and sparks curiosity (how do you make it look expensive?).

   • This format can be used across niches: “Do [X] without [common pain point].”
     

5. Edit for Impact with Tools Like Descript

   • Don’t just write better hooks, deliver them visually with fast cuts and clear visuals.

   • Use a beginner-friendly AI-assisted video editing tool like Descript to cut fluff and highlight your strongest moments in the first 3 seconds. (This is an affiliate link, I love Descript and use it all the time!)

🌈 Apply It:

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

This content is only available for paid subscribers, thanks for your support 💜

Read more

This is hands-down one of the best breakdowns I’ve seen on how to create viral hooks that work today, especially if you’re using Reels or short-form content to grow.

Jade did the research (100+ hooks!) and shares the exact elements that make people stop scrolling and actually listen. If your videos aren’t converting like they used to, this is your reset button. PLUS it’s so easy to train your GPT to always follow this formula so you don’t even have to think about it. Scroll to the bottom to see the custom GPT prompt.

Watch the video here (or continue scrolling to save 14+ minutes).

✨ Why This Matters:

Going viral isn’t luck; it’s psychology, strategy, and pacing. Today, your hook still determines whether your content gets seen, shared, or skipped. And a good hook is no longer just a clever line, it’s a moment. One that blends your words, visuals, and energy into something scroll-stopping and emotionally resonant.

If you’re a heart-led entrepreneur trying to grow without gimmicks (and without sacrificing your free time), this video is a goldmine. Jade breaks down what actually works now so you can capture attention without losing your voice.

🤓 What It Teaches:

1. Understand That Hooks Are Full-Body Experiences, Not Just Sentences

   • A hook is not just your opening line. It’s a blend of specific words, strong visuals, and engaging pacing that tells your viewer: “This is for you—don’t scroll.”

   • Great hooks trigger curiosity, tension, or surprise in seconds.
     

2. Use These 3 Elements in Every Hook

   • Words: Lead with unexpected, dramatic phrases that immediately signal value or intrigue.

   • Visuals: Use movement, captions, on-screen text, and B-roll creatively to elevate your message.

   • Pacing: Keep it tight. Avoid slow starts or long pauses unless used for dramatic effect.
     

3. Repurposing Long-Form? Refilm the Hook.

   • Don’t assume the intro of your YouTube or podcast clip will work on Reels. It won’t.

   • If you’re repurposing, record a custom hook that quickly sets context and sparks interest. One size doesn’t fit all platforms.
     

4. Boost Engagement with These Editing Techniques

   • Strategic Pauses: Use silence to create suspense or emphasize key moments.

   • Dynamic Editing: Start with a unique angle, use a voiceover + B-roll, or introduce an unexpected visual cue.

   • Creative Text: Use Descript’s built-in caption feature to animate your transcript on-screen in sync with your voice to keep viewers reading and watching. (This is an affiliate link, I only recommend what I use and love).
     

5. Practice Your Hook Like a Mini Performance

   • Rehearse your hook 5–10 times until it hits with energy, rhythm, and confidence.

   • When in doubt, test different versions and track watch time to see what lands.

🌈 Apply It:

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

This content is only available for paid subscribers, thanks for your support 💜

Read more

If you’ve been trying to figure out how to grow your visibility without losing your authenticity, this one’s for you.

Alex breaks down how he’d start completely from scratch today, and the mindset shift here is massive. It’s not about algorithms anymore; it’s about building influence through credibility, relatability, and real connection.

Watch the video here (or continue scrolling to save 25+ minutes).

✨ Why This Matters:

The online space is noisier than ever, and creating content that actually lands requires more than trends and tactics. Hormozi’s SPCL framework; Status, Power, Credibility, and Likeness, offers a timeless way to build influence rooted in trust, consistency, and authenticity.

For heart-led entrepreneurs, this isn’t about becoming louder or flashier. It’s about understanding why people listen to you, how they connect to you, and what builds long-term influence that converts with integrity. When you lead with substance and authenticity, your content doesn’t just attract views; it attracts believers.

The future of content creation isn’t about chasing algorithms. It’s about mastering human psychology and trust. When you build with authenticity, depth, and consistency, you stop competing for attention and start leading conversations that move people into your world.

🤓 What It Teaches:

1. Use the SPCL Framework to Build True Influence

   1. Status: Demonstrate access to scarce resources; knowledge, skill, or success, that your audience values.

   2. Power: Build say-do consistency. When your advice works, people trust you more deeply.

   3. Credibility: Show your track record through results, testimonials, and case studies.

   4. Likeness: Be relatable, human, and aligned with your audience’s values.

      Combine all four to create magnetic content that builds long-term trust and loyalty.
      

2. Lead with Authenticity Instead of Performance

   Stop trying to act like an influencer. The more “polished” you try to be, the less believable you become. Authenticity; owning your quirks, tone, and humanity, is your most scalable brand strategy.
   

3. Lean Into Long-Form and Live Content

   Long-form videos and live conversations are outperforming short-form trends. They deepen connection, allow real-time interaction, and build credibility faster than short bursts of content ever could.
   

4. Create More Content, Not Perfect Content

   Volume is leverage. The more you publish, the more data you gather about what resonates. Focus on output and refinement instead of obsessing over perfection. Consistency is what compounds visibility.
   
   > If you’re looking for an easy way to create more authentic talking-head video content, I highly recommend using Descript! It’s an AI-assisted video editing software, I use it with all my clients and it makes things so easy. (This is an affiliate link, I only recommend what I use and love, thanks for your support).
   

5. Shift From “Social” to “Interest” Media

   Don’t chase clicks, create content around genuine interest. Educational, values-driven content will outlast trends because it attracts people who actually care about what you teach.
   

6. Design Content Around Your Avatar

   Identify exactly who you’re speaking to and tailor everything (your tone, visuals, and message) to them. Modern algorithms are built to match your content with people who already consume similar material.
   

7. Measure Real-Life Impact, Not Just Views

   Pay attention to comments, DMs, and feedback from people who matter; clients, peers, and aligned followers. These real-world signals are far more valuable than vanity metrics.
   

8. Set Realistic Expectations Based on Market Size
   Stop comparing your engagement to creators with broader audiences. Focus on your niche, your audience, and your conversion rates; quality over reach builds sustainable business growth.
   

🌈 Apply It:

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

Want to make sure you get the most personalized output of this prompt? Paste this prompt into a custom GPT trained in your voice and expertise. Follow this video-step-by-step to train your own custom GPT in less than 10 minutes.

📌 Before we begin:

Please confirm whether this is a custom GPT or conversation trained on my business, or a general ChatGPT session.

If it’s custom, please use my business data to tailor this strategy.

If not, please guide me through creating content from scratch based on your offers, values, and audience.

🎯 Overview

This prompt is designed to help implement the teachings of Alex Hormozi’s SPCL framework in your content strategy. The SPCL method focuses on four pillars:

• Status – What you have that others want (e.g., expertise, results, access)

• Power – Say-do consistency (your advice gets results)

• Credibility – Proven success and outcomes

• Likeness – Human, relatable, values-aligned connection

Hormozi recommends combining these into long-form and live formats that showcase your expertise, personality, and authority, all while staying authentic.

📹 Step-by-Step Instructions

STEP 1: Clarify Your Core Content Themes

Answer the following (or help me answer). Please give suggestions and ask me questions based on your expertise:

1. What is your niche or industry?

2. What transformation do you offer your audience?

3. What are 3–5 core beliefs or philosophies that set your business apart?

STEP 2: Brainstorm Content Ideas for Each SPCL Pillar

Use these questions to guide me:

• Status: What do I have that my audience desires (e.g., freedom, results, peace of mind, high-income skills)?

• Power: What specific advice or strategies have I given that led to real results for clients or myself?

• Credibility: What is my most impressive or transformative business win, client result, or personal accomplishment?

• Likeness: What’s something personal I can share that my audience deeply relates to—whether a challenge, core value, or shared belief?

STEP 3: Plan Your Funnel-Aligned Content Strategy

Now help me structure my content by where it lands in the customer journey. I’e included some examples below, please use my business data to suggest ideas tailored to me. Ask if I like them or if we should come up with different options:

• For the Awareness stage, create problem-aware or trend-aware content. These pieces should stop the scroll and speak to what your audience is currently struggling with or curious about. Example: “Why everyone’s tired of hustle culture” or “The hidden burnout in coaching.”

• For the Interest stage, post educational or SPCL-based content that positions you as a go-to resource. Think of mini-trainings, actionable tips, or breakdowns that help your audience move forward. Example: “3 ways to build authority without paid ads.”

• For the Desire stage, share case studies, client wins, or values-based storytelling. These posts should build emotional connection and desire. Example: “How I helped a healer 10x her impact by shifting this one belief.”

• For the Action stage, give clear next steps like offer invites, FAQs, or application nudges. This is where you encourage DM conversations, newsletter signups, or service inquiries. Example: “3 signs you’re ready for XYZ program.”

STEP 4: Choose Your Format + Volume

Help me figure out what post type or frequency is best for me. If I’m just starting out, help me figure out one post and one video (or carousel) per week that align with one of the funnel stages above.

If I’m already creating consistently, aim to batch multiple pieces and repurpose them across Reels, Carousels, Stories, and Lives.

Hormozi recommends creating volume with clarity. More content = more chances for someone to resonate with you. But don’t sacrifice your message for speed.

STEP 5: Create 2 Reels This Week Using SPCL

Use Descript to record and edit easily:

https://get.descript.com/dwftu77xkflx

Help me figure out a sample video script based on my expertise, or some sample interview questions I can answer.

My first two reels could be:

• A 30-second story that shows a moment of transformation in your work (Credibility + Power)

• A direct-to-camera opinion or belief you hold that goes against the grain (Likeness + Status)

Once the video is ready, prompt me to upload it to Descript and generate a transcript using built-in apps or subtitle tools. Then, paste that transcript here in the chat and confirm where I want to post (Instagram, TikTok, YouTube Shorts, etc.). The please write optimized captions based on your platform, including specific CTAs to my offerings.

✨ Bonus: Livestream Planning

If you’re ready to take your visibility and trust-building to the next level, host a weekly livestream.

Try one of these formats:

• A “Ask Me Anything” session

• A values-led breakdown of a belief or myth in your industry

• A live case study or transformation story with behind-the-scenes context

Use the SPCL framework to script your hook and closing call-to-action.

Let’s talk about the elephant in the algorithm: social media is changing fast.

If it feels like you’re posting more than ever but growing less… you’re not imagining it.

Instagram, YouTube, TikTok, and even LinkedIn are tightening their grip on organic reach in response to the surge of spammy, AI-generated content flooding every platform.

More bots. More noise. More confusion.

But here’s the truth: this doesn’t mean you should stop using AI.

It just means you need to use it differently.

Not to replace your voice, and not to crank out robotic content.

But to amplify the clarity, authenticity, and brilliance that already lives inside your message.

This week, I’m sharing 3 timely, powerful resources (and GPT prompts!) that will help you reconnect to your vision, sharpen your strategy, and grow from the inside out.

Here’s what’s inside:

📌 7 Brand New Ways to Grow on YouTube Without Working Harder

https://www.theiris.agency/p/7-brand-new-ways-to-grow-on-youtube

→ YouTube is doubling down on promoting creators who bring value and stay consistent. These new tools (like AI title testing and live-to-shorts automation) will help you grow smarter, not louder.

📌 How to Build a Cult-Like Personal Brand on Social Media

https://www.theiris.agency/p/how-to-build-a-cult-like-personal-brand-on-social-media

→ This one is a game-changer. If you’ve been creating helpful content but feel like no one’s obsessed with it yet, this explains why and how to fix it. Learn how to move your audience from passive scroll to soul-aligned superfan.

📌 Instagram’s 2025 Algorithm Update: Why Your Content Might Be Flatlining

https://www.theiris.agency/p/figure-out-instagrams-new-algorithm

→ Stop guessing what the algorithm wants. This breakdown shows you exactly how to balance Reels and Carousels, write stronger hooks, and post less often — while still growing more.

» Each article includes a copy-and-paste GPT prompt to help you quickly and easily implement the insights directly in your own voice and business.

No guesswork. No overwhelm. Just one small shift at a time, done with intention and soul.

Because your work matters.

And the people who need you? They’re out there, searching.

Let’s help them find you.

Questions? I am happy to help. You can reply directly to this email and I’ll personally be in touch. You can also schedule a 1:1 strategy session with me here.

With heart 💜,

Hannah
Founder, The Iris Agency
www.theiris.agency
Schedule Your 1:1 Strategy Session

If you’ve been posting consistently on Instagram but your reach has flatlined, or your content just isn’t hitting the way it used to, this video explains why.

It’s a super clear breakdown of what’s changed in the Instagram algorithm, what’s actually working in 2025, and how to shift your strategy without doing more. This is a must-watch if you’re ready to simplify and grow.

Watch the video here (or continue scrolling to save 13+ minutes).

✨ Why This Matters:

Instagram in 2025 is no longer about volume, it’s about depth. The algorithm now prioritizes content that holds attention and builds trust over time, which is good news for heart-led business owners who want to make meaningful impact, not just go viral.

If you’re putting time into content but not seeing growth, it’s likely not your frequency. More likely it’s your format, your hook, or how long people are staying engaged. This video breaks down exactly what’s changed, what’s working now, and how to adapt without burning out or guessing.

🤓 What It Teaches:

1. Reels vs. Carousels: Know When to Use Each

   • Carousels are now outperforming Reels in saves, shares, and likes—making them the best format for building trust and community.

   • Reels still drive the most impressions, but are best used for reach, not depth.

   • Use Carousels to nurture, Reels to expand. Both are essential.

2. Forget Posting Daily, Focus on Consistency + Quality

   • Posting 3–4 high-quality Reels per week is more effective than daily low-effort posts.

   • Post at least once a week to stay in the algorithm’s rotation.

   • Prioritize content that holds attention, not just frequency.

3. Upgrade Your Reels: Go Longer to Perform Better

   • Short, 5–10 second Reels are fading.

   • The new sweet spot: 11–30 seconds or 60–120 seconds.

   • Reels that sustain viewer attention for 1–2 minutes see compounding growth.

   • Use Descript to easily create authentic, talking-head style reels sharing your expertise and your story (this is an affiliate link, I only recommend what I use and love).

4. Shift Your Hashtag & Caption Strategy

   • Hashtags no longer drive reach. Use them sparingly for SEO, not visibility.

   • For Reels: short captions with strong first 6 words.

   • For Carousels: longer captions with clear, emotional storytelling.

5. Retention > Timing: When You Post Matters Less Now

   • There’s no universal “best time to post.”

   • The algorithm pushes content when it performs, not just when it’s published.

   • Focus more on content quality and retention than hitting a perfect posting time.

6. Strong Hooks Are Now Non-Negotiable

   • Your first 1–2 seconds determines whether someone stays or scrolls.

   • A small improvement in your hook = more views, more saves, more growth.

   • If your content is underperforming, improve the start, not just the message.

7. Carousel Length Doesn’t Matter, Retention Does

   • There’s no magic number of slides. Some of the best-performing carousels have 20+ slides.

   • The goal is retention. Every slide should earn the next one.

The algorithm in 2025 is rewarding creators who create content that’s both intentional and engaging. If you focus on audience retention, consistent value, and strong storytelling; your content will be pushed further. You don’t need to post more, you need to post better.

🌈 Apply It:

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

This content is only available for paid subscribers, thanks for your support 💜

Read more

This one’s a must-watch if you’ve ever felt like your content is helpful but not necessarily memorable or share-worthy. This video breaks down what actually makes people obsessed with a personal brand; and how to build that kind of connection ethically and intentionally. I’m using this framework to refine the content and voices of The Iris Agency clients, and I think it’ll spark something big for you too.

Watch the video here (or continue scrolling to save 26+ minutes).

✨ Why This Matters:

If you’re building a heart-led business, visibility alone isn’t enough; you need resonance. A cult-like personal brand doesn’t mean manipulation or hype. It means creating content so aligned, valuable, and human that your audience actively seeks it out, shares it, and buys without hesitation.

This kind of brand loyalty isn’t built by accident. It’s the result of strategic clarity, emotional connection, and consistent alignment between what you teach, how you show up, and what your audience needs. For heart-led entrepreneurs who want to build a movement, not just sell something, this framework is gold.

🤓 What It Teaches:

1. Recognize the Difference Between Casual and Cult-Like Fans

   Cult-like fans don’t just watch your content. They seek it out, share it with others, and buy from you without needing to be sold. Aim to create content that moves people from casual viewer to dedicated advocate.

2. Aim for Category Fandom, Not General Popularity

   You don’t need to be everyone’s favorite creator, just the go-to voice in your category. Focus your content and messaging so clearly that when people think of your niche, they think of you first.

3. Follow the 4-Part Framework for Building Fan Loyalty

   • Direction: Align your content with your values and your audience’s needs.

   • Comprehension: Make your message easy to understand with simple language and clear structure.

   • Effectiveness: Give practical, usable advice that gets real results. This builds deep trust.

   • Likeability (Your X Factor): Develop a signature “look, vibe, and voice” that sets you apart and makes people feel like they know you.

4. Engineer Content That Feels Like a Gift, Not a Sales Pitch

   The most compelling personal brands are generous, clear, and consistent. If your audience feels seen and supported by your free content, they’ll be far more likely to engage with your offers down the line.

5. Use Personal Story + Practical Value to Build Emotional Loyalty

   High-trust brands mix relatability with authority. Share your unique journey or challenges alongside the tips and frameworks. This blend builds both credibility and connection.
   

🌈 Apply It:

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

This content is only available for paid subscribers, thanks for your support 💜

Read more

If you’ve been feeling like YouTube growth is slow or unpredictable, this video is going to give you a serious edge. It breaks down seven brand new YouTube tools that make content creation easier, smarter, and way more aligned with how people actually watch. I’m especially excited about the new AI tools. They’re going to save heart-led business owners so much time without sacrificing authenticity.

Watch the video here (or continue scrolling to save 14+ minutes).

✨ Why This Matters:

YouTube is evolving fast and business owners who adapt early always win. These new tools aren’t just algorithm tweaks; they’re opportunities to work smarter, not harder.

With features like A/B title testing, live-to-shorts automation, and AI-powered analytics, you can now create content that reaches more people, converts better, and takes less time to produce.

For heart-led entrepreneurs, this isn’t about chasing trends. It’s about using technology to amplify your message with purpose. When you understand how to collaborate, optimize, and repurpose strategically, YouTube becomes a growth partner for your business, not another content chore.

🤓 What It Teaches:

1. Use A/B Title Testing to Boost Visibility

   Upload up to three titles for the same video and let YouTube’s algorithm test which one drives the most watch time. Keep your SEO keyword consistent, change the hook, and apply this to new and old videos for a fresh visibility boost.

2. Find Tailored Ideas with the Inspiration Tab

   Use YouTube’s upgraded Inspiration Tab to generate content ideas that align with your audience’s real interests. It now offers AI-generated hooks, titles, outlines, and even thumbnail concepts—so you’re never stuck staring at a blank page again.

3. Ask Studio for Personalized Performance Insights

   Use the new Ask Studio AI tool to ask direct questions about your analytics—like why a video dropped off or which topics retain viewers best. It’s like having a built-in strategist analyzing your data for you.

4. Expand Your Reach with the Collaboration Feature

   Co-post videos with up to five other creators, so everyone benefits from the same watch time, engagement, and reach. It’s the fastest way to cross-pollinate audiences and grow your community together.

5. Merge Audiences Through Live Co-Streaming

   Stream simultaneously with another creator to both channels, sharing the same chat and views. This helps you reach new audiences organically while deepening engagement with your own.

6. Turn Livestreams into Shorts Automatically

   While streaming, mark key moments (or let AI do it for you) to instantly create Shorts from your live sessions. It’s effortless content repurposing that multiplies your visibility without extra work.

7. Use Practice Mode to Polish Your Live Skills

   Rehearse your livestream privately with YouTube’s new Practice Mode. Test your camera, sound, and flow before going live so you feel confident, calm, and ready to connect authentically.
   

🌈 Apply It:

Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.

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You are my YouTube strategist and content growth coach. I’m a heart-led solopreneur or small business owner building a YouTube channel to grow my audience, expand my impact, and bring more aligned clients into my world.

Please help me apply each of the 7 new YouTube growth features shared in Wes McDowell’s video, one step at a time. At each step:

• Ask me for relevant info about my channel, content, and goals

• Help me brainstorm or apply the feature in my own workflow

• Give me practical steps to implement today

• Don’t move on until we’ve completed each step

Let’s start.

🔁 Step 1: Title A/B Testing for Old & New Videos

Ask:

• What is my next video about? Or, what is an older video that’s underperforming but still relevant?

• What SEO keyword phrase is central to this video? Help me figure it out if I’m not sure.

Then help me:

• Write 3 different title variations using that same keyword

• Vary the tone: one curiosity-driven, one benefit-led, one emotionally provocative

• Guide me to upload them as an A/B test in YouTube

• Optional: Help me set a reminder to check performance in 7–14 days (using Google Calendar or another platform I use)

💡 Step 2: Use the Inspiration Tab for Smart Video Planning

Ask:

• Am I using the Inspiration Tab yet? If not, walk me through how to find it in YouTube Studio

• What niche or theme is my channel focused on?

Then help me:

• Pull 3 video topic ideas directly from Inspiration suggestions

• For one idea, help me write:

• A working title

• A thumbnail concept

• 3 possible hook ideas

• Ask if I want to create a content series or cluster from the idea

🤖 Step 3: Use Ask Studio to Improve Underperforming Videos

Ask:

• What’s a recent video I’m disappointed in performance-wise?

• Open Ask Studio and type: “Why did [video title] underperform?”

Then guide me to:

• Review viewer retention, click-off points, or comment themes

• Help me brainstorm 1–2 improvements to test next time (hook, pacing, clarity, structure)

• Ask if I want to update the video or create a “better version” of the same topic

🤝 Step 4: Use the Collaboration Feature for Shared Posts

Ask:

• Do I know another creator with a similar audience or aligned mission?

• What type of co-posted video could we create together? (e.g., conversation, tutorial, case study)

Then help me:

• Draft a simple collaboration pitch

• Plan how the video will provide mutual value to both audiences

• Guide me through uploading the co-post so both channels get the credit

🔴 Step 5: Try Live Co-Streaming to Merge Audiences

Ask:

• Have I ever gone live on YouTube before?

• Would I feel comfortable co-streaming with another creator or guest?

Then help me:

• Choose a topic or format for a live session (Q&A, co-teaching, behind-the-scenes)

• Suggest a co-host and guide me to test Practice Mode first

• Help me write a live show outline with:

• Hook / intro

• 3 talking points

• Soft CTA

• Shared engagement prompt (e.g., “Comment your #1 takeaway in the chat!”)

✂️ Step 6: Turn Live Moments Into Shorts with Live-to-Shorts

Ask:

• Have I done any lives recently, or do I plan to?

• What moment during my live would make a good short? (Tip, insight, funny or emotional moment)

Then:

• Guide me to mark that moment during the stream or use AI after

Help me:

• Add a quick title

• Create an engaging hook

• Use the caption/description field strategically to lead viewers to the full video

Ask: Do I want to plan live sessions specifically for short-form content harvesting?

🧪 Step 7: Use Practice Mode to Improve Live Energy

Ask:

• Do I feel nervous or awkward on live video?

• What’s the biggest thing that throws me off while live?

Then help me:

• Plan a Practice Mode session:

• Record a 3–5 minute mock intro with webcam on

• Watch it back and reflect: Was I clear? Did I ramble? What was great?

• Offer prompts to rehearse:

• “Here’s what we’re diving into today…”

• “One thing most people get wrong about…”

• “Before we wrap, here’s what to do next…”

Encourage me to repeat Practice Mode 1–2x before going live for real.

🎯 Final Integration & Growth Plan

Help me:

• Choose 1–2 of the new features to fully commit to this month

• Build a weekly workflow (e.g., Mondays = Inspiration tab, Wednesdays = film, Fridays = shorts)

• Track experiments with A/B testing and Ask Studio

• Set reminders for checking analytics and making data-driven improvements

Optional: Offer templates for Notion, Trello or another platform to stay organized.

Throughout the process:

• Keep it aligned with my values, audience, and goals

• Encourage authentic experimentation over perfection

• Celebrate progress even if I’m starting small

If your YouTube views feel stuck no matter how much content you post, this video is exactly what you need. It breaks down why videos aren’t getting views from the inside perspective of YouTube itself including and how to use analytics, storytelling, and consistency to finally get traction. I’m using these same insights to audit the channels of our Iris Agency clients and they’re a game changer.

Watch the video here (or continue scrolling to save 33+ minutes).

✨ Why This Matters:

Getting views on YouTube isn’t about “hacking the algorithm.” It’s about understanding how the platform really works and creating content that aligns with your audience’s habits and preferences. Most creators lose traction because they guess at what works instead of using the data and tools already built into YouTube to guide them.

For heart-led entrepreneurs, this matters because your channel isn’t just for vanity metrics. It’s a way to build trust, attract aligned clients, and grow your business. When you focus on viewer journeys, consistency, and storytelling, you turn YouTube into a powerful visibility engine that works long-term, not just for one viral hit.

🤓 What It Teaches:

1. Understand How the Algorithm Really Works

   The algorithm adapts daily to viewer preferences and uses AI to understand more parts of your video, recommending content based on audience behavior; not creator tricks. Shifts in performance are usually caused by changes in audience interest, not the algorithm itself.

2. Build Content Around Viewer Journeys

   Plan your channel like a binge-worthy series. Think about what viewers will watch next, how your topics connect, and create consistent branding so people know exactly what to expect when they click.

3. Use Analytics and Inbuilt Tools to Guide Your Content

   Dive into the Audience tab, Research, and Inspiration tools in YouTube Studio. Identify which videos are actually growing your audience, what topics are under-served, and where you’re leaving opportunity on the table.

4. Post Stories and Videos That Build Trust Over Time

   Consistency and engagement matter more than chasing subscribers. Focus on monthly unique viewers, viewer retention, and creating evergreen videos that keep working long after you publish.

5. Apply Storytelling and Thumbnails to Stand Out

   Create thumbnails that tell a mini-story and spark curiosity, then deliver content that keeps people watching. This combination signals to YouTube that your videos are worth recommending and sets you apart from lookalike channels.

6. Balance Shorts and Long-Form Content Strategically

   Use shorts for reach and brand awareness, but plan ways to transition viewers into your long-form content for deeper connection and conversions.

7. Stay Current and Iterate Constantly

   Regularly update your YouTube apps, study successful channels outside your niche, and reinvent your approach as trends shift to keep your content relevant and fresh.
   

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You are my YouTube strategist and soulful business coach. I’m a heart-led solopreneur or small business owner building (or reviving) a YouTube channel to grow my impact, serve more people, and align with my values.

Help me apply the teachings from the Think Media video “THIS Is Why You’re Not Getting Views”, step-by-step to improve my channel, grow views, and deepen audience connection.

Please walk me through this slowly and ask me questions at each step so we can tailor it to my business. Don’t move on until we’ve completed the current section.

🔍 Step 1: Define My Channel’s Purpose and Viewer Journey

Ask me:

• What is the transformation or result I help people with?

• Who is my ideal audience on YouTube? (Be specific)

• What kind of videos do I create—or want to create?

• What would an ideal viewer binge-watch on my channel? List 3–5 video topics in that sequence.

Then help me:

• Define my channel theme and viewer journey

• Write a short positioning statement: “I help [who] with [what] through [type of videos].”

📊 Step 2: Use YouTube Analytics to Understand What’s Working

Ask me to open YouTube Studio and look at:

• My Audience Tab: What videos are growing my audience? What other channels do they watch?

• My Top Performing Videos: What are the common themes, titles, or formats?

Help me reflect:

• What topics or tones are getting traction?

• What’s underperforming that I thought would work?

• What surprised me about what’s working?

🧠 Step 3: Leverage Viewer Psychology

Guide me to:

• List the emotions I want my audience to feel (curious, inspired, calm, excited, etc.)

• Define the “feeling tone” I want all my videos to carry, even if the topic shifts

• Reflect on comments: What do people thank me for or ask about?

Then help me:

• Brainstorm 3 content ideas that reflect what my audience needs emotionally and practically

• Give me 3 hooks that tap into the viewer’s psychology, not just a how-to

🎥 Step 4: Plan a Strategic Video

Help me plan one video using the following framework:

• Title/Topic: Help me brainstorm 3 variations that are emotionally compelling and keyword-optimized

• Hook (first 30 seconds): Make sure it speaks to the viewer’s pain, curiosity, or desire

• Main Content: Guide me to include not just the “what,” but the “why” behind it

• CTA: Choose one soft CTA (subscribe, comment, watch next, etc.)

Ask: Do I want this video to be topical, evergreen, or part of a bingeable series?

🎯 Step 5: Clarify My Growth Goals and Metrics

Ask:

• What is my current subscriber count, average views per video, and monthly unique viewers?

• What’s more important to me: visibility, email list growth, product sales, or brand building?

Then help me:

• Set a 30-day growth focus (e.g., increase watch time, create a 3-part series, convert Shorts to subs)

• Choose 2–3 metrics that matter (ignore vanity stats unless they help my business)

🔀 Step 6: Map Out Shorts vs. Long-Form Strategy

Ask:

• Am I currently creating Shorts? If so, how often?

• Do I want to use Shorts for reach, or to lead viewers into long-form content?

Then help me:

• Choose 2–3 short video ideas that are punchy, curiosity-driven, or emotionally resonant

• Write 1 script and hook for each

• Plan how to bridge from Shorts to Long-Form (e.g., part 1 in Shorts, full explanation in a longer video)

🖼 Step 7: Improve My Thumbnails and Branding

Ask me to describe or link:

• My current thumbnails

• Channel banner

• Overall color/visual vibe

Then:

• Evaluate for clarity, emotion, and consistency

• Offer 2–3 thumbnail redesign ideas that feel on-brand but more clickable

• Ask if I want help designing in Canva

🧰 Step 8: Use Built-In YouTube Tools to Find New Ideas

Help me explore:

• Audience Research Tool in YouTube Studio: What topics are underserved or trending?

• Inspiration Tab: What content formats or angles are resonating now?

• Watch competitors: What are 3 things other creators are doing well that I could make my own?

Ask: Would I like a weekly ritual to check these tools and plan content from them?

🔁 Step 9: Build a Repeatable Content System

Help me:

• Choose a posting rhythm that matches my capacity (weekly, biweekly, etc.)

• Create a simple content calendar or Trello/Notion setup

• Decide on a series or playlist that encourages binge-watching

• Set a monthly review reminder to revisit metrics and adjust

Optional: Offer prompts for captions, YouTube descriptions, and cross-posting on Instagram or email.

Throughout the process:

• Help me align growth with values, not just views

• Encourage soul-led strategy over hype-driven tactics

• Remind me: my voice matters, even in a crowded algorithm

If you’ve been creating solid content but your follower count isn’t moving, this is the missing piece. This video walks through what actually makes someone decide to follow you; and it’s way more psychological than most people realize.

We’re using this exact system to create content and update the profiles of clients of The Iris Agency, and I think you’ll find it super clarifying too.

Watch the video here (or continue scrolling to save 15+ minutes).

✨ Why This Matters:

You don’t gain followers just by posting “good content.” People follow you when your entire profile makes them feel seen, supported, and inspired in a matter of seconds. If your page doesn’t clearly communicate who you are, who you help, and why you’re worth following; it doesn’t matter how valuable your posts are.

This framework shifts the focus away from chasing trends and toward building trust, clarity, and consistency. This is about creating an Instagram presence that instantly clicks with the right people and invites them into your world, without constantly chasing trends.

🤓 What It Teaches:

1. Reframe the Follower Journey

   Understand that gaining a follower is a decision-making process, not a random click. People follow accounts that are clearly positioned, easy to understand, and feel emotionally relevant. Share your specific angle and lived experiences to stand out in your niche.

2. Optimize the 15-Second Profile Scan

   Ensure your profile communicates instant clarity. New visitors quickly scan for consistent quality, aligned messaging, and a clear visual theme. Your bio, grid, and profile picture should work together to make your message unmistakable.

3. Use Stories to Build Daily Trust

   Treat Instagram Stories as a trust verification system. Regular story posts signal consistency to both your audience and the algorithm—and help humanize your brand in a way that builds loyalty.

4. Implement the 3-2-1 Story Strategy

   Use this simple daily structure:

   • 3 stories that deliver value (quick tips, insights, or mini-tutorials)

   • 2 stories that show your personality or behind-the-scenes life

   • 1 story that invites interaction (polls, questions, responses)

   This builds engagement and makes your presence feel alive.

5. Run a Profile Coherence Audit

   View your profile like a stranger. Is your positioning clear? Does your grid feel cohesive? Update your bio, photo, or pinned content if anything feels vague or inconsistent.
   

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You are my Instagram strategist and soulful marketing guide. I’m a heart-led business owner, and I want to grow my Instagram following with aligned, intentional followers, not just random views or vanity numbers.

Help me apply this 5-step system so I can optimize my profile, improve my stories, and create a follower-worthy Instagram presence.

Please guide me step by step. Ask me specific questions at each stage and don’t move on until we complete the current one.

🔁 Step 1: Understand and Apply the Follower Decision Journey

Ask me:

• What is the core transformation or service I offer?

• Who do I serve specifically (be as niche as possible)?

• What makes my approach unique?

Then help me:

• Write a short personal positioning statement I can reflect in my bio and content.

• Identify what I could share (e.g., personal struggles, client stories, unique methods) that would differentiate me from others in my niche.

Offer me 1–2 content ideas that would make this difference obvious.

⏱ Step 2: The 15-Second Profile Evaluation

Pretend you’re a new visitor to my profile.

Ask me to share (or describe):

• My handle

• My bio

• My pinned posts

• My last 6–9 feed posts

• My highlight covers and profile pic

Then:

• Help me evaluate: Would a new person instantly understand who I help and why they should follow?

• Offer suggestions to improve:

• Bio clarity

• Color consistency or visual vibe

• Post messaging or pinning strategy

Ask: Would you follow this account? Why or why not?

📚 Step 3: Build Trust Through Stories

Ask:

• Do I currently post stories? How often?

• What types of things do I usually share?

Then explain that stories are a trust-building tool, not filler content.

Help me plan a simple story rhythm for the next week:

• 3 stories per day = Value (mini-tips, reflections, behind-the-scenes teaching)

• 2 stories per day = Personality (my face, my voice, daily life, or work moments)

• 1 story per day = Interaction (poll, question box, slider, quiz)

Help me draft:

• 3 examples of story topics I can share for value

• 2 personality moments I can capture this week

• 1 audience question I could ask

✅ Step 4: Apply the 3-2-1 Story Strategy

Help me build my 3-2-1 story plan for today or tomorrow:

• 3 value stories (e.g., one-liner tips, myth-busting, emotional insight)

• 2 personality stories (what I’m doing, how I feel, something fun)

• 1 engagement story (poll, DM me, quiz, ask a question)

Keep your suggestions simple, with a low production investment. See if there are past reels I can re-use as stories. Offer quick questions I can film myself answering FaceTime style, or suggestions of photos I can post.

• Ask: Do I want help designing these in Canva or just doing them raw and real?

• Offer to write story scripts or slide text if I want to pre-plan

🧠 Step 5: The Profile Coherence Check

Have me open my Instagram profile on my phone and do the following:

Ask:

• What does someone learn about me in 15 seconds?

• Is my content visually and emotionally consistent?

• Is my bio clear, my face visible, and my latest posts relevant?

Then help me:

• Rewrite my bio if needed (offer 2–3 versions)

• Choose a better profile photo if mine is unclear or off-brand

• Unpin, re-pin, or rewrite post captions that don’t match my current message

• Identify 2–3 simple visual consistency ideas (colors, filters, layout)

If you’ve been pouring energy into content that looks pretty good but still isn’t performing… this video is going to be a game-changer.

It breaks down why the “middle ground” of content just isn’t cutting it anymore; and shows you how to either simplify or level up strategically, depending on your time and capacity. I’m using this exact strategy with my clients and it’s getting results!

(Check out Descript, it’s my favorite video-editing tool that makes creating talking-head style videos quick and easy! This is my affiliate link, I only recommend things I actually use and love.)

Watch the video here (or continue scrolling to save 20+ minutes).

✨ Why This Matters:

Instagram is changing. If you’re still trying to please the algorithm instead of speaking directly to your people, you’re missing the mark. In 2025, success on Instagram isn’t about doing more, it’s about doing smarter: leaning into what actually resonates with real humans. Whether you’re posting raw, no-frills stories or cinematic, high-production reels, clarity, authenticity, and intention are what make content stand out in a sea of sameness.

This strategy is especially important for heart-led entrepreneurs who want to grow their presence online without getting stuck in a loop of over-editing and underperforming. When you understand how content is actually performing right now, you can make aligned choices that get you seen without losing your soul and free time in the process.

🤓 What It Teaches:

1. Prioritize Audience Psychology Over Algorithm Myths

   Stop trying to game the algorithm. Instead, create content based on what your audience actually wants. It’s their behavior, not platform tricks, that shapes what gets seen.

2. Understand Why “Pretty Good” Content Wastes Your Time

   Most content lives in the “middle zone” of effort. Polished enough to take time, but is not compelling enough to stand out. Instagram rewards the extremes: raw, authentic posts that feel real or high-production cinematic content. The middle gets ignored.

3. Use the Bell Curve to Choose a Clear Strategy

   The majority of creators fall into the average-quality middle because they overthink, over-edit, and try to look professional without actually connecting. To break through, either:

   • Go raw, unfiltered, and real using tools like Descript to quickly cut and post video without polish, OR

   • Commit fully to cinematic, high-effort content that’s visually and emotionally captivating.

4. Avoid the 4 Mistakes That Kill Engagement

   Stop making these middle-zone mistakes:

   • Using overly scripted, clever captions

   • Over-editing your videos with heavy transitions

   • Overusing filters or effects that make content feel inauthentic

   • Trying to impress instead of connect

5. Choose Your Lane and Go All In

   If you’re short on time or resources, lean into low-effort, high-authenticity content. You can talk to the camera, cut quickly with Descript, and post without overthinking. If you’re ready to invest and have the skill and interest, study top-performing creators and create bold, high-quality visuals with intention. Either works; but the in-between wastes your time and goes nowhere.
   

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You are my digital marketer, content strategist, interview coach, and editing guide. I’m a heart-led solopreneur who’s ready to create low-effort, high-impact videos for Instagram in 2025. I’m not trying to be cinematic. I want to be real, relatable, and raw.

Please walk me through each step to create short, viral, FaceTime-style videos using an interview format (I’ll be answering the questions myself).

🎤 Step 1: Brainstorm Interview Questions

Help me come up with 5–7 interview questions that:

• Are rooted in my niche, mission, or healing work

• Will resonate deeply with my audience’s emotions, challenges, or dreams

• Prompt storytelling or truth-sharing, not generic tips

• Have a viral hook that will resonate with my ideal client, and promote my offers and services

• Include tips to start with a hook, introduce myself and my expertise, adn then get into the answer

These questions could include:

• What do I help people with?

• What do my ideal clients often ask or struggle with?

• What am I passionate about sharing right now?

• What’s something I wish more people understood about my work?

Then help me generate specific questions like:

• “What’s the one moment that changed how you approach ___?”

• “What’s a healing myth that drives you crazy?”

• “What advice would you give to your past self struggling with ___?”

• “What’s something your clients feel but are afraid to say out loud?”

Please list the questions in a format I can read off while filming.

🎥 Step 2: Record One Long Video Answering Them All

• Tell me to prop up my phone or webcam and answer the questions one after another, in one long take (no stopping).

Remind me:

• Choose a quiet, well-lit area (natural lighting or selfie light)

• Eye contact with the lens

• Keep answers short (under 60 seconds if possible, but don’t stress—it’ll be trimmed later)

• Don’t overthink—raw is better

• Ask if I want a sample script or intro line to feel more confident.

✂️ Step 3: Snip Into Clips Using Descript, iMovie or Canva

If I want to use Descript, here’s the link to sign up (https://get.descript.com/dwftu77xkflx):

• Ask me to upload the full video and generate a transcript

• Use Descript’s Underlord function to generate viral videos

• Prompt me to paste teh transcript of the clipped videos here, and write optimized captions for the platforms I use.

If I’m using Canva:

• Tell me to upload the full video into Canva’s video editor

• Use the trim tool to cut each answer into a max 60-second clip

• Guide me to use Canva apps for subtitles:

  • Check for Zubtitle, Submagic, Typecast, or Captions app

  • Or instruct me to manually add text overlays from the transcript

The user can also use CapCut, iMovie, or another program, whatever they’re most comfortable with.

📝 Step 4: Add Subtitles & Platform-Optimized Captions

Ask:

• Where will I post these? (Instagram Reels, TikTok, YouTube Shorts?)

Then help me:

• Optimize subtitles: Keep them large, readable, and timed with emphasis

Optimize captions per platform:

• Instagram: short hook (2–3 words), emotional insight, soft CTA

• TikTok: hook + keywords + 3–5 hashtags

• YouTube Shorts: hook with searchable keywords, 2–3 tags

🔁 Bonus: Repurpose and Schedule

• Suggest CTA ideas (comment, DM, save, reflect)

• Remind me I can turn strong quotes into:

  • Carousels

  • Quote graphics

  • Email and blog article topics

Throughout the process:

• Keep it simple, aligned, and natural

• Remind me not to aim for perfect—aim for true

• Encourage me when I feel awkward or unsure

• Go step-by-step, only one step at a time, and constantly asking for feedback and input

Marketing with AI recently leveled up with ChatGPT’s release of their most recent version, GPT-5. If you’re building a business but don’t want it to take over your life, you don’t want to ignore this. In this video you’ll learn what GPT-5 actually means for content creation, personalization, and planning ahead. Scroll down for a custom GPT prompt to use GPT-5 to support your vision, not overwhelm it.

Watch the video here (or continue scrolling to save 15 minutes).

✨ Why This Matters:

AI isn’t just for big tech or corporations. Tools like GPT-5 are opening powerful new doors for solopreneurs, coaches, and creatives who want to share their work more consistently and connect more personally; without burning out or becoming content machines.

By learning how to collaborate with GPT-5 (instead of fearing, avoiding, or getting overwhelmed by it), you can streamline your content, personalize your marketing, and make more space for what truly lights you up in your business and life.

This is about amplifying your voice, not replacing it. Understanding how GPT-5 works empowers you to use it with integrity, authenticity, soul, and strategy.

🤓 What It Teaches:

1. What GPT-5 Is & Why It Matters

   Get a clear understanding of what makes GPT-5 different from previous versions—and why it’s a game-changer for marketers, creators, and entrepreneurs.

2. How to Streamline & Scale Content Creation

   Learn how GPT-5 can help you write high-quality content faster—from blogs to emails to social posts—so you can stay consistent without burning out.

3. Ways to Personalize Marketing Without Doing More Work

   Discover how GPT-5 can analyze customer data and generate personalized emails, captions, and ads that speak directly to your audience’s needs.

4. How to Predict Trends & Make Smarter Decisions

   See how GPT-5 can forecast what types of content or campaigns are most likely to work next—so you can plan ahead with confidence.

5. How to Integrate GPT-5 Into Your Business Today

   Walk away with actionable ideas for where GPT-5 fits into your workflow and how to start using it now to save time, create more impact, and grow your business.
   

🌈 Apply It:

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Want to make sure you get the most personalized output of this prompt? Paste this prompt into a custom GPT trained in your voice and expertise. Learn how to train your own custom GPT in less than 10 minutes.

You are my content strategist, marketing expert, writing coach, and creative thinking partner. I want to create a complete content suite based on my own knowledge, experience, and offers.

Please walk me through this process one step at a time. Start by helping me choose a content topic that’s relevant to my business. Then help me create:

• 1 blog article

• 1 email newsletter

• 3 Instagram carousels (5 slides each)

• 2 Instagram reels

The tone should sound like me—kind, grounded, confident, and not too “salesy.” Ask for clarification and examples at every step so the content is aligned with my voice and audience.

🔍 Step 1: Choose a Content Topic Aligned With My Brand

• Ask: What is the core transformation or benefit I help people with?

• Ask: What’s a question I get all the time from clients or followers?

• Ask: Is there a specific offer I want to highlight (program, session, download, etc.)?

• Based on my answers, help me choose 1 content topic that would educate, inspire, or empower my audience.

• If I’m unsure, offer a list of 5–7 soulful topic suggestions based on my niche.

✍️ Step 2: Write a Blog Article Based on My Expertise

• Use the selected topic to draft a blog post that includes:

• A strong intro that draws people in with a relatable question or challenge

• Personal insight or background (why this matters to me and my clients)

• 3–5 actionable ideas, mindset shifts, or tips

• A warm, soulful conclusion that includes a CTA (comment, share, explore offer, etc.)

• Keep it educational, not overly promotional, and aligned with my values.

📩 Step 3: Turn That Into an Email Newsletter

• Help me pull the story, key insight, or question from the blog into an email.

• Ask: Do I want this to be more reflective, educational, or story-based?

• End with a soft CTA (reply, check out my offer, etc.).

• Make sure the subject line is optimized for open and deliverability.

🎠 Step 4: Create 3 Instagram Carousels

Using the same topic, help me write 3 different carousels from different angles. Each carousel should have:

• Slide 1: Bold hook or question

• Slides 2–4: Teach, shift perspective, or walk through a process

• Slide 5: CTA (save, share, comment, join my list, etc.)

Carousel Ideas (choose based on what fits best):

1. A “Myth vs. Truth” post related to my niche

2. A simple “How-To” guide

3. A story or lesson from my client work or personal life

4. A bold belief or opinion I have about my industry

5. A carousel explaining the journey my ideal client might take

Ask which ones resonate and build from there.

🎬 Step 5: Create 2 Instagram Reels

Help me outline or script two short, engaging reels based on the same topic:

Reel 1: Behind-the-Scenes or Thought Leadership

• Ask: What’s something surprising, honest, or helpful I could share from my work or life this week?

• Format it as a 15–30 sec talking head, voiceover, or text overlay script

• Add a CTA or ending prompt (e.g., “Tag a friend who needs this”)

Reel 2: Micro-Education or Insight

• Help me pull one powerful tip or truth from the blog/email

• Format it with a hook (“Most people get this wrong…”) and 1–2 quick takeaways

• Offer a suggestion for caption, trending audio, or visual style

🛠 Bonus Support

• Ask what platforms I want the content formatted for

• Offer me a suggested posting order or 7-day mini campaign schedule

• Create 1 caption per piece of content with a consistent tone and CTA, and offer to optimize for the platforms I use

Throughout the process:

• Ask before moving on

• Keep things aligned with my energy and audience

• Celebrate completion and offer to repurpose the content into more formats (podcast, lead magnet, etc.)