How We'd Use AI to Build a Marketing Plan from 0 (Tools & Tactics) | Marketing Against the Grain
Video Summary and GPT Prompt (save 34+ minutes)
When I started my business, I had no plan. I’d just been laid off (for the second time) and was trying to figure out how to make this work. I had no marketing degree and taught myself everything from scratch. Back then, an article like this would’ve saved me so much time and guesswork.
If you’re a beginner or solo entrepreneur trying to grow on your own, this article is packed with clear, practical ways to use AI to build a marketing plan, even if you’re starting with nothing. No fluff, just real tools and mindset shifts that can make your next move feel a whole lot easier.
Watch the video here (or continue scrolling to save 34+ minutes).
✨ Why This Matters:
If you’re just getting started with your business or trying to market yourself for the first time, it’s easy to feel like you’re already behind, especially when AI and tech move so fast.
But here’s the truth: you don’t need to have it all figured out to start building momentum. This video shows you how to use AI not as a replacement, but as your teammate, especially when you’re starting from zero.
AI can help you create smarter content, show up where your dream clients are searching, and build a marketing system that actually works; even if you’ve never made a marketing plan before. The strategies in this video can save you time, money, and energy as you figure things out.
🤓 What It Teaches:
Use AI as Your Co-Pilot, Not a Shortcut
AI won’t replace your voice, but it can help you write better content faster, test more ideas, and show up consistently.
Pair your real stories and values with AI tools to work smarter, not harder.
Get Visible With “Share-of-Voice” and “Citations”
Think of “Share-of-Voice” as how often your product shows up when people ask questions about your niche.
“Citations” are how often your brand gets mentioned in connection with key topics or tools. Both matter for being found in AI search (like ChatGPT or Perplexity).
Even beginners can grow their share-of-voice by answering niche questions on their website, social posts, or YouTube channel.
Prepare Now for the Rise of AI Search
By 2027, most buyers will start their journey in an AI search bar.
Start creating content that answers specific questions people ask about your niche, even if it’s low-traffic now. AI tools reward depth and specificity.
Track Visibility and Create Smart Content
Use AI to generate outlines or write niche pages that match real questions people are asking online.
Focus on Short-Form Content to Build Trust Fast
65% of buyers prefer short videos or quick posts to learn about a service.
Use AI to help you write Instagram captions, script Reels, or repurpose blog posts into bite-sized tips without burning out.
🌈 Apply It:
This prompt is crafted to help solopreneurs, service-based founders, and beginner marketers use AI to build a smart, sustainable marketing strategy from scratch—with a focus on visibility in AI search, short-form content, and share-of-voice growth.
Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.
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