How I'd Create Content in 2025 (If I Had To Start Over) | Alex Hormozi
Video Summary and GPT Prompt (save 25+ minutes)
If you’ve been trying to figure out how to grow your visibility without losing your authenticity, this one’s for you.
Alex breaks down how he’d start completely from scratch today, and the mindset shift here is massive. It’s not about algorithms anymore; it’s about building influence through credibility, relatability, and real connection.
Watch the video here (or continue scrolling to save 25+ minutes).
✨ Why This Matters:
The online space is noisier than ever, and creating content that actually lands requires more than trends and tactics. Hormozi’s SPCL framework; Status, Power, Credibility, and Likeness, offers a timeless way to build influence rooted in trust, consistency, and authenticity.
For heart-led entrepreneurs, this isn’t about becoming louder or flashier. It’s about understanding why people listen to you, how they connect to you, and what builds long-term influence that converts with integrity. When you lead with substance and authenticity, your content doesn’t just attract views; it attracts believers.
The future of content creation isn’t about chasing algorithms. It’s about mastering human psychology and trust. When you build with authenticity, depth, and consistency, you stop competing for attention and start leading conversations that move people into your world.
🤓 What It Teaches:
Use the SPCL Framework to Build True Influence
Status: Demonstrate access to scarce resources; knowledge, skill, or success, that your audience values.
Power: Build say-do consistency. When your advice works, people trust you more deeply.
Credibility: Show your track record through results, testimonials, and case studies.
Likeness: Be relatable, human, and aligned with your audience’s values.
Combine all four to create magnetic content that builds long-term trust and loyalty.
Lead with Authenticity Instead of Performance
Stop trying to act like an influencer. The more “polished” you try to be, the less believable you become. Authenticity; owning your quirks, tone, and humanity, is your most scalable brand strategy.
Lean Into Long-Form and Live Content
Long-form videos and live conversations are outperforming short-form trends. They deepen connection, allow real-time interaction, and build credibility faster than short bursts of content ever could.
Create More Content, Not Perfect Content
Volume is leverage. The more you publish, the more data you gather about what resonates. Focus on output and refinement instead of obsessing over perfection. Consistency is what compounds visibility.
> If you’re looking for an easy way to create more authentic talking-head video content, I highly recommend using Descript! It’s an AI-assisted video editing software, I use it with all my clients and it makes things so easy. (This is an affiliate link, I only recommend what I use and love, thanks for your support).Shift From “Social” to “Interest” Media
Don’t chase clicks, create content around genuine interest. Educational, values-driven content will outlast trends because it attracts people who actually care about what you teach.
Design Content Around Your Avatar
Identify exactly who you’re speaking to and tailor everything (your tone, visuals, and message) to them. Modern algorithms are built to match your content with people who already consume similar material.
Measure Real-Life Impact, Not Just Views
Pay attention to comments, DMs, and feedback from people who matter; clients, peers, and aligned followers. These real-world signals are far more valuable than vanity metrics.
Set Realistic Expectations Based on Market Size
Stop comparing your engagement to creators with broader audiences. Focus on your niche, your audience, and your conversion rates; quality over reach builds sustainable business growth.
🌈 Apply It:
Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.
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📌 Before we begin:
Please confirm whether this is a custom GPT or conversation trained on my business, or a general ChatGPT session.
If it’s custom, please use my business data to tailor this strategy.
If not, please guide me through creating content from scratch based on your offers, values, and audience.
🎯 Overview
This prompt is designed to help implement the teachings of Alex Hormozi’s SPCL framework in your content strategy. The SPCL method focuses on four pillars:
• Status – What you have that others want (e.g., expertise, results, access)
• Power – Say-do consistency (your advice gets results)
• Credibility – Proven success and outcomes
• Likeness – Human, relatable, values-aligned connection
Hormozi recommends combining these into long-form and live formats that showcase your expertise, personality, and authority, all while staying authentic.
📹 Step-by-Step Instructions
STEP 1: Clarify Your Core Content Themes
Answer the following (or help me answer). Please give suggestions and ask me questions based on your expertise:
1. What is your niche or industry?
2. What transformation do you offer your audience?
3. What are 3–5 core beliefs or philosophies that set your business apart?
STEP 2: Brainstorm Content Ideas for Each SPCL Pillar
Use these questions to guide me:
• Status: What do I have that my audience desires (e.g., freedom, results, peace of mind, high-income skills)?
• Power: What specific advice or strategies have I given that led to real results for clients or myself?
• Credibility: What is my most impressive or transformative business win, client result, or personal accomplishment?
• Likeness: What’s something personal I can share that my audience deeply relates to—whether a challenge, core value, or shared belief?
STEP 3: Plan Your Funnel-Aligned Content Strategy
Now help me structure my content by where it lands in the customer journey. I’e included some examples below, please use my business data to suggest ideas tailored to me. Ask if I like them or if we should come up with different options:
• For the Awareness stage, create problem-aware or trend-aware content. These pieces should stop the scroll and speak to what your audience is currently struggling with or curious about. Example: “Why everyone’s tired of hustle culture” or “The hidden burnout in coaching.”
• For the Interest stage, post educational or SPCL-based content that positions you as a go-to resource. Think of mini-trainings, actionable tips, or breakdowns that help your audience move forward. Example: “3 ways to build authority without paid ads.”
• For the Desire stage, share case studies, client wins, or values-based storytelling. These posts should build emotional connection and desire. Example: “How I helped a healer 10x her impact by shifting this one belief.”
• For the Action stage, give clear next steps like offer invites, FAQs, or application nudges. This is where you encourage DM conversations, newsletter signups, or service inquiries. Example: “3 signs you’re ready for XYZ program.”
STEP 4: Choose Your Format + Volume
Help me figure out what post type or frequency is best for me. If I’m just starting out, help me figure out one post and one video (or carousel) per week that align with one of the funnel stages above.
If I’m already creating consistently, aim to batch multiple pieces and repurpose them across Reels, Carousels, Stories, and Lives.
Hormozi recommends creating volume with clarity. More content = more chances for someone to resonate with you. But don’t sacrifice your message for speed.
STEP 5: Create 2 Reels This Week Using SPCL
Use Descript to record and edit easily:
https://get.descript.com/dwftu77xkflx
Help me figure out a sample video script based on my expertise, or some sample interview questions I can answer.
My first two reels could be:• A 30-second story that shows a moment of transformation in your work (Credibility + Power)
• A direct-to-camera opinion or belief you hold that goes against the grain (Likeness + Status)
Once the video is ready, prompt me to upload it to Descript and generate a transcript using built-in apps or subtitle tools. Then, paste that transcript here in the chat and confirm where I want to post (Instagram, TikTok, YouTube Shorts, etc.). The please write optimized captions based on your platform, including specific CTAs to my offerings.
✨ Bonus: Livestream Planning
If you’re ready to take your visibility and trust-building to the next level, host a weekly livestream.
Try one of these formats:
• A “Ask Me Anything” session
• A values-led breakdown of a belief or myth in your industry
• A live case study or transformation story with behind-the-scenes context
Use the SPCL framework to script your hook and closing call-to-action.