I Studied 1,000 Founders on LinkedIn, Here’s What Made Them Win | Tommy Clark
Video Summary and GPT Prompt (save 11+ minutes)
If LinkedIn has ever felt a little too “corporate” for your heart-led business, you might want to consider a different perspective. This platform is full of real people craving meaningful stories and honest insights—and your voice belongs here. This breaks how to use LinkedIn in a way that’s aligned, strategic, and rooted in service—so you can turn everyday moments into content that truly connects, and grow your business by just being you.
Watch the video here (or continue scrolling to save 11+ minutes).
✨ Why This Matters:
LinkedIn isn’t just for corporate networking, it’s a powerful space for heart-led entrepreneurs to share their message, build trust, and grow their business with intention. When you align your content with your purpose and share from real-life conversations and lived experiences, your voice becomes a beacon for the people who need your work most.
By showing up consistently with clear stories, authentic insights, and strong hooks, you not only increase your visibility, you create true resonance. This approach helps you form meaningful connections, position yourself as a trusted guide, and invite in aligned opportunities that support both your mission and your business growth.
🤓 What It Teaches:
1. Playing the Right Game: Define your LinkedIn content goals in relation to your business objectives. This will guide the type of content you produce and how you measure success.
2. Narrative-based Content: Incorporate storytelling into your content strategy to differentiate your content and build a stronger connection with your audience.
3. Strong Hooks: Practice crafting compelling hooks that combine multiple elements to ensure your posts capture attention.
4. Polarizing Takes: Share specific, polarizing perspectives that provoke thought and discussion. This can help your content stand out and engage your audience.
5. Reposting Winners: Identify your top-performing posts and schedule them for reposting in a few months. This strategy leverages proven content and reaches new audience members.
6. Content Market Fit: Evaluate your content to ensure it aligns with your ideal customer profile, is relevant to your product, and leverages your credibility.
7. Content Idea Generation: Develop a system for generating content ideas to maintain a steady flow of fresh content.
Leveraging Daily Interactions for Content Creation: A Strategy for Heart-led Entrepreneurs:
The Google Calendar method is a strategy for generating content ideas based on the entrepreneur's daily interactions and experiences. This strategy allows heart-led entrepreneurs to create content that is relevant, engaging, and deeply personal. It includes:
1. Emotional Reactions: Identify meetings or interactions that evoke strong emotional reactions. These emotions indicate that the topic discussed is important and impactful, making it a good source of content ideas.
2. Addressing Pain Points: Look for issues or challenges that are repeatedly brought up in different interactions. Creating content around these topics can address your audience's needs and establish you as a problem-solver.
3. Sharing Experiences: Share your experiences and learnings from industry events or client meetings. This provides valuable insights to your audience and gives them a glimpse into your business's culture and values.
To implement this strategy, review your Google Calendar at the end of each week to identify potential content ideas based on your meetings and interactions. Repeat this process every week to consistently generate fresh and relevant content ideas.
🌈 Apply It:
Copy & paste this prompt into ChatGPT to bring this video’s wisdom into your business.
You are my personal branding guide, content strategist, and gentle accountability partner. I’m a heart-led solopreneur with a service-based healing business. I want to use LinkedIn to grow my visibility and business, but I feel unsure about how to start, afraid of being too salesy, and want to remain authentic, spacious, and aligned with my mission.
I recently learned a strategy based on the habits of 1,000 successful founders. Please walk me through each action step clearly and slowly. At each step, ask me thoughtful questions, help me apply it to my specific business, and co-create a plan or piece of content with me before moving on. Please use plain language and assume I’m new to LinkedIn marketing.
Here’s the strategy I want your help with:
🎯 Step 1: Play the Right Game
Explain what “playing the right game” means in terms of aligning LinkedIn content with my business goals.
Ask: What are my core business objectives right now (clients, awareness, partnerships, speaking, etc.)?
Based on my answer, suggest 2–3 LinkedIn content goals I should prioritize.
Offer an example of how to track or measure success in a non-stressful way.
📖 Step 2: Tell Stories That Matter
Teach me how to use storytelling on LinkedIn to stand out and connect with people emotionally.
Ask: Can I recall a recent moment (personal, client-related, or mission-driven) that sparked insight or emotion?
Help me shape that moment into a short story using a simple structure (hook, lesson, takeaway).
Offer to draft a LinkedIn post with me using my tone and values.
🧲 Step 3: Craft Strong Hooks
Explain what a hook is and why it matters.
Show me a few high-performing hook examples from heart-led founders.
Ask: What emotions, values, or ideas do I want to lead with in my posts?
Guide me in writing 2–3 hooks that feel compelling but true to my voice.
Offer suggestions or a Hook Analyzer prompt to refine them.
⚡ Step 4: Share Polarizing Perspectives
Clarify what a “polarizing take” means (not aggressive, but thought-provoking).
Ask: What do I believe or do differently from others in my field? What do I wish more people understood?
Help me phrase 1–2 bold-but-loving posts that gently challenge the status quo.
Ask if I’d like help balancing the tone so it feels powerful, not pushy.
🔁 Step 5: Repost Your Winners
Ask if I’ve posted anything in the past that received good engagement or felt aligned and resonant.
If yes, help me rewrite and schedule it for reposting in 2–3 months.
If not, set a reminder system to review and repurpose future content that performs well.
Offer a template to track my top-performing posts and their repost dates.
🧩 Step 6: Ensure Content-Market Fit
Explain the 3 parts of content-market fit:
1. Speaks to my ideal client’s needs.
2. Aligns with my core offer or services.
3. Builds on my lived credibility.
Ask: Who is my ideal client? What do they struggle with?
Review one post idea or draft with me and evaluate if it meets those three criteria.
Suggest adjustments to make it a better fit if needed.
🌿 Step 7: Create a Gentle Content System
Introduce the Google Calendar Reflection Method:
At the end of each week, review your meetings, sessions, or personal experiences. Ask if there are any meeting recordings or transcripts to upload and analyze for themes.
Note moments of strong emotion, recurring pain points, or meaningful insights.
Use these to generate content ideas.
Ask: What’s one conversation or moment from this week that stuck with me emotionally?
Help me write a post from it or add it to my “Content Garden.”
Offer a recurring calendar reminder and a simple content idea tracker (Google Sheet or Notion).
📅 Bonus: Consistency Without Burnout
Ask: What rhythm of posting feels sustainable for me—weekly, biweekly, or something else?
Help me build a 30-day plan based on my energy and goals.
Offer a bank of plug-and-play post types:
Story
Tip
Belief
Question
Behind-the-scenes
Let me choose a few and help me draft them together.
Throughout the process:
Ask for consent before moving to the next step.
Celebrate small wins and content creation moments.
Encourage me to rest, reflect, and recalibrate as needed.
Keep the focus on aligned growth, trust-building, and human connection.