I studied 100+ hooks, this strategy will make you go viral | Jade Beason
Video Summary and GPT Prompt (save 14+ minutes)
This is hands-down one of the best breakdowns I’ve seen on how to create viral hooks that work today, especially if you’re using Reels or short-form content to grow.
Jade did the research (100+ hooks!) and shares the exact elements that make people stop scrolling and actually listen. If your videos aren’t converting like they used to, this is your reset button. PLUS it’s so easy to train your GPT to always follow this formula so you don’t even have to think about it. Scroll to the bottom to see the custom GPT prompt.
Watch the video here (or continue scrolling to save 14+ minutes).
✨ Why This Matters:
Going viral isn’t luck; it’s psychology, strategy, and pacing. Today, your hook still determines whether your content gets seen, shared, or skipped. And a good hook is no longer just a clever line, it’s a moment. One that blends your words, visuals, and energy into something scroll-stopping and emotionally resonant.
If you’re a heart-led entrepreneur trying to grow without gimmicks (and without sacrificing your free time), this video is a goldmine. Jade breaks down what actually works now so you can capture attention without losing your voice.
🤓 What It Teaches:
Understand That Hooks Are Full-Body Experiences, Not Just Sentences
A hook is not just your opening line. It’s a blend of specific words, strong visuals, and engaging pacing that tells your viewer: “This is for you—don’t scroll.”
Great hooks trigger curiosity, tension, or surprise in seconds.
Use These 3 Elements in Every Hook
Words: Lead with unexpected, dramatic phrases that immediately signal value or intrigue.
Visuals: Use movement, captions, on-screen text, and B-roll creatively to elevate your message.
Pacing: Keep it tight. Avoid slow starts or long pauses unless used for dramatic effect.
Repurposing Long-Form? Refilm the Hook.
Don’t assume the intro of your YouTube or podcast clip will work on Reels. It won’t.
If you’re repurposing, record a custom hook that quickly sets context and sparks interest. One size doesn’t fit all platforms.
Boost Engagement with These Editing Techniques
Strategic Pauses: Use silence to create suspense or emphasize key moments.
Dynamic Editing: Start with a unique angle, use a voiceover + B-roll, or introduce an unexpected visual cue.
Creative Text: Use Descript’s built-in caption feature to animate your transcript on-screen in sync with your voice to keep viewers reading and watching. (This is an affiliate link, I only recommend what I use and love).
Practice Your Hook Like a Mini Performance
Rehearse your hook 5–10 times until it hits with energy, rhythm, and confidence.
When in doubt, test different versions and track watch time to see what lands.
🌈 Apply It:
Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.
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