Marketing Mastery: How Office Hours Changed Our Community

Hannah's Podcast Appearance on Imiloa Sessions - Hosted by Jake Sasseville, with Eva Charlotte Larson Ruiz

🤓 What You’ll Learn:

• How Office Hours became Imiloa’s most powerful marketing and community-building tool — without ever “selling”

• The key shift that helped retreat leaders go from invisible to irresistible, without changing their offer

• Why edutainment is the future of soulful marketing (and how to use it in your own business)

• A behind-the-scenes look at how authentic conversations build high-trust communities that want to buy

• My middle name 🐑

“Think of your marketing as another way you’re serving. You’re not forcing anyone to buy something they don’t need. You’re helping them solve a problem - one post, one PDF, one retreat at a time.”

Hannah @ The Iris Agency

🪽Who I’m Chatting With:

Jake Sasseville is the founder and CEO of Imiloa Institute — and one of the most visionary retreat entrepreneurs I know. He’s built a world-renowned retreat center in Costa Rica, hosts Imiloa Sessions, and is a champion of conscious business and community-driven growth. Jake leads with heart and clarity, and his approach to business is bold, honest, and deeply intentional.

Eva Charlotte is a spiritual teacher, truth-seeker, and long-time guide to retreat hosts. Her grounded wisdom and quiet power have helped countless retreat guests and leaders drop into deeper presence. She brings soulful perspective, deep listening, and radiant authenticity to every conversation.

Imiloa Institute is a 5-star transformational retreat center nestled in the Costa Rican jungle. It’s become a global hub for leaders, facilitators, and seekers to gather, grow, and co-create. But what really sets Imiloa apart is its community-first approach — every guest, host, and team member is treated like family, and it shows.

💜 Why You’ll Love This Episode:

• If you’ve ever dreamed about hosting a retreat but felt unsure how to market it in a way that feels aligned — this conversation is for you.
  

• If you’ve ever wondered how to build trust with your audience without constantly promoting yourself — you’ll get the answer here.
  

• If you’re a heart-led coach, healer, or entrepreneur who wants to add retreats to your offerings but doesn’t know where to start — you’ll leave feeling inspired and supported.

• You’ll walk away with a new understanding of how presence, consistency, and generosity can replace pushy sales tactics and help your work land with the right people.

🎧 Listen Now:

🌈 Apply It:

Copy & paste this prompt into ChatGPT to bring this episode’s wisdom into your business.

I just listened to a podcast episode with Hannah Thomas, Jake Sasseville, and Eva Charlotte on the Imiloa Sessions. They talked about how Imiloa’s “Office Hours” — a free, weekly community Q&A and conversation space for retreat hosts — became a powerful, no-pressure marketing and connection tool that consistently led to sold-out experiences.

Instead of using pushy sales tactics or traditional funnels, they focused on building deep trust through presence, consistency, edutainment, and genuine relationship-building. Their approach helped retreat hosts go from invisible to fully booked — simply by showing up in service, sharing value, and staying connected to their community over time.

I’m a heart-led service-based entrepreneur (coach, healer, creative, or conscious business owner). I want to create a weekly, low-pressure live session (inspired by “Office Hours”) to help me:

• Build trust with my audience in a way that feels genuine and aligned

• Show up consistently without burning out

• Attract retreat clients or future collaborators without selling

• Grow visibility while staying rooted in my values

Here’s what I’d like your help with:

1. Come up with a soul-aligned name and description for my weekly session

2. Outline a simple, repeatable session structure (format, tone, possible themes)

3. Share a few soft visibility strategies to help people discover and attend regularly

4. Recommend lightweight tech tools or systems to help me keep it consistent as a solo entrepreneur

Important:

Please ask me any clarifying questions one at a time you need before creating the plan. Think step-by-step. Get clear on my brand tone, audience, platform preferences, or comfort level with live sessions. I’d rather co-create a meaningful, customized plan than get a generic one-size-fits-all answer.

Your goal is to create a solution that supports ease, alignment, and authentic connection.

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Please leave a comment - I’d love to hear what you thought about the episode, and answer your questions!