Social Media Is Evolving | Kallaway
Video Summary and GPT Prompt (save 20+ minutes)
If you’ve ever felt like you’re throwing content into the void and hoping something sticks… I’ve been there. When I first started my business (right after getting laid off for the second time 😅), social media felt like a mystery. What worked one week flopped the next.
This info is what I wish I had back then. It breaks down what’s actually working right now. Not from guesswork, but from real data and experimentation. If you’re a beginner business owner, consultant, or coach trying to grow online without burning out, this will help you work smarter instead of harder.
Watch the video here (or continue scrolling to save 20+ minutes).
✨ Why This Matters:
The social media game has changed. The creators who win today aren’t guessing or winging it. They’re testing, iterating, and paying close attention to what actually hooks their audience.
For service-based business owners, consultants, and beginner entrepreneurs, this matters because social media is often your first point of contact with potential clients.
But what gets attention today isn’t necessarily what got attention a year ago. Understanding the shifts (from random creativity to repeatable strategy) can help you build a content system that feels authentic and drives real results.
🤓 What It Teaches:
This video unpacks the biggest shifts shaping content strategy in 2025 and what to do about them:
Stop guessing, start testing: Don’t just create and hope. Test different hooks, formats, and visuals until you find what works. Then repeat it.
Niche down and stay consistent: Platforms reward topic consistency, so pick a lane that aligns with your business and stick with it.
Don’t mix formats, master one: Find a format that performs well (and that you enjoy!), and keep going until it stops converting.
Visuals matter more than ever: People are getting bored faster. Use unique visuals, quick cuts, and standout design to hold attention.
Build with intention, not vibes: Social content that converts today is engineered, not based on guesswork.
> If you’re looking for an easy way to create more authentic talking-head video content, I highly recommend using Descript! It’s an AI-assisted video editing software, I use it with all my clients and it makes things so easy. (This is an affiliate link, I only recommend what I use and love, thanks for your support).
🌈 Apply It:
Copy & paste this prompt into ChatGPT to instantly bring this video’s wisdom into your business.
Want to make sure you get the most personalized output of this prompt? Paste this prompt into a custom GPT trained in your voice and expertise. Follow this video-step-by-step to train your own custom GPT in less than 10 minutes.
📌 Before We Begin:
Please confirm whether this is a custom GPT trained on my business:
If yes, use my existing audience data, offers, and niche to apply the content strategy.
If no, please ask me these foundational questions before proceeding:
What is my niche or area of expertise?
What kind of content do I already create (if any)?
Who is my ideal audience, and what topics do they care about most?
What platforms am I focusing on (Instagram, TikTok, YouTube, etc.)?
Do I have any past content analytics or examples to learn from?
🎯 Goal:
To shift from intuition-based content creation to a repeatable, data-driven content system that helps me grow my visibility, engagement, and sales — while staying true to my mission.
🧪 Step-by-Step Implementation: The “Test and Iterate” Content Engine
STEP 1: Define My Content Focus Area
Help me identify or refine:
My core topic or niche (what I want to be known for)
A list of content subtopics or pillars within that niche
The transformation or outcome I help people achieve
Then, summarize this in a one-liner I can use for my bios and content planning:
“I help [ideal audience] achieve [desired transformation] through [method/content].”
STEP 2: Shift from Artistic to Scientific Content Creation
The most successful creators engineer their content based on what’s working, not just what feels good.
Ask me:
Have I posted before? If yes, what has performed best?
If not, can we start by testing 3–5 different formats to collect data?
Help me:
Create 3–5 content ideas using different hooks, visual styles, or lengths
Identify key metrics to track (views, saves, shares, watch time)
Set a simple test schedule for the next 7–10 days
STEP 3: Engineer My First Winning Format
Based on what I learn from Step 2, help me:
Pick one format that got the highest performance
Reverse-engineer why it worked (hook, length, text, topic, pacing)
Create 3–5 new pieces of content using that same structure
This is my singular format for now — repeat it until it stops working.
STEP 4: Apply Visual Format Inversion
It’s recommended to use proven storytelling paired with unique visuals.
Guide me to:
Choose one storytelling framework (e.g., problem → shift → solution, myth-busting, behind-the-scenes)
Then suggest 3 ways I could visually make it feel fresh and unique
Text overlay style
Video angle/framing
Caption styling
Unexpected visuals or props
Prompt:
“Show me 3 content ideas that use a common format but add a twist with a unique visual style.”
STEP 5: Upgrade My Editing and Pacing
Our attention spans are shortening. To avoid slow pacing:
Help me brainstorm 3–5 ideas for using fast visual switching in my videos
Suggest where I could cut to B-roll, add captions, change scenes, or switch angles
Recommend easy tools for editing, like:
✅ Use Descript to record, edit, and subtitle authentic talking-head Reels or TikToks:
https://get.descript.com/dwftu77xkflx
STEP 6: Build My Repeatable Content System
Now help me:
Choose a cadence: e.g., 3 posts/week or 5 short videos/week
Set up a simple content calendar or tracker
Create a checklist to test, iterate, and scale
Prompt me weekly to:
Review analytics
Identify best performers
Make small adjustments to test new angles
💡 Example Prompts for You to Generate
Please generate the following:
A 7-day test schedule with content ideas using different hooks and visual pacing.
3 revised versions of a past post or video using this data-driven method.
My “singular format” playbook — a breakdown of what works and how to repeat it.
A swipeable visual format inversion guide based on my niche and personality.
A monthly reflection prompt I can use to analyze what’s working and what to shift.