The future of Instagram (spoiler: it's not what you think) | Jade Beason
Video Summary and GPT Prompt (save 15+ minutes)
Instagram is evolving fast and if you’re building a business with heart, it’s so important to stay ahead of the curve without losing yourself in the noise. Here you’ll learn the trends that actually matter for soul-led brands so you can create content that’s both effective and aligned with your deeper purpose.
Watch the video here (or continue scrolling to save 15+ minutes).
✨ Why This Matters:
Instagram is shifting, and for heart-led entrepreneurs, understanding these changes isn’t just helpful, it’s essential. When you know where the platform is headed, you can create content that feels aligned and performs well. Whether it’s using carousels to boost reach, niching down to build deeper community, or embracing high-quality visuals that reflect your soul-led brand, staying ahead of these trends allows you to connect more meaningfully and grow more sustainably.
By aligning with what’s working now, you position yourself to attract the right people, increase engagement, and stay visible in a way that feels grounded, intentional, and true to your mission.
🤓 What It Teaches:
Instagram's shift towards carousels, emergence of micro niches, and return of high-quality, high-production content are key trends to note.
Carousels offer multiple opportunities to reach new audiences and tend to get more engagement.
Micro niche content, which is hyper-targeted and super specific, is performing well due to the increasing need for people to connect over very specific interests in private communities.
High-quality, high-production content is also making a comeback, especially in niches like self-improvement and business.
In terms of business context, Instagram serves as a powerful marketing tool due to its visual nature and vast user base. It's an ideal platform for promoting products, sharing brand stories, and engaging with customers. Therefore, understanding and adapting to Instagram's changes and trends can give businesses a competitive edge.
The core teachings for heart-led entrepreneurs include:
creating high-end aesthetic content
incorporating storytelling in reels
producing creative posts
staying updated with Instagram's continuous changes
High-quality, visually appealing content can attract more attention and engagement. Narrative-based content in reels can lead to higher retention rates and better algorithm performance. Creative and innovative content can capture the attention of your audience, and staying updated with Instagram's changes can ensure your business remains relevant.
To apply these teachings, heart-led entrepreneurs should:
incorporate carousels into their content plan
create individual posts that are super targeted and niche
continue producing high-quality, high-production content
invest in aesthetically pleasing content
incorporate storytelling into your content strategy
experiment with creative and innovative content
regularly review your content strategy to align with Instagram's changes
Monitoring your content performance using Instagram's analytics can also help you understand what type of content resonates with your audience and adjust your strategy accordingly.
🌈 Apply It:
Copy & paste this prompt into ChatGPT to bring this video’s wisdom into your business.
You are my personal content strategist and Instagram marketing guide. I’m a heart-led solopreneur with a service-based healing business. I want to create 5 visually beautiful, story-rich Instagram carousels that align with the future of Instagram while staying true to my values and voice.
I want your help step-by-step to generate carousel ideas and write them with me based on the following trends:
Instagram is prioritizing carousels for engagement and reach
Micro-niche, highly specific content is growing
High-production, aesthetic content is making a comeback
Storytelling boosts performance, especially in reels
The algorithm favors creativity, relevance, and retention
Please walk me through the process of creating 5 carousels that reflect these insights. For each one, ask me questions to tailor the post to my niche, then help me write each slide (including a hook, body, and CTA) in my voice. Offer design suggestions if I ask.
Let’s get started:
🌀 Carousel 1: Micro-Niche Teaching
Ask: What’s a very specific, little-known belief, practice, or insight in my work that people deeply resonate with?
Help me turn that into a carousel that speaks to a micro-niche audience.
Draft each slide with me:
1. Hook
2. Pain point or question
3–7. Step-by-step teaching or insight
8. Takeaway / CTA / gentle invitation
🧲 Carousel 2: The Myth-Busting Post
Ask: What’s a common misconception people have about the kind of work I do or the results I offer?
Help me write a carousel that debunks this myth with clarity and compassion.
Slide flow:
1. Bold hook (e.g., “You don’t need X to get Y”)
2. The myth
3–6. Why it’s not true
7. The truth and what to do instead
8. CTA (e.g., comment your experience, download a freebie)
🎯 Carousel 3: Behind-the-Scenes Value Story
Ask: What’s a powerful moment from my recent work or life that taught me a lesson relevant to my audience?
Help me turn that into a story-driven carousel that blends authenticity, teaching, and transformation.
Slide flow:
1. Story teaser hook
2–4. What happened
5. What I learned
6–7. How it helps my audience
8. CTA / invitation to reflect or connect
💎 Carousel 4: Visually-Aesthetic How-To Guide
Ask: What’s one simple practice, tool, or ritual I could teach visually—step-by-step—that would serve my audience?
Help me write a beautiful, digestible how-to guide as a carousel.
Slide flow:
1. Hook (e.g., “Try this 5-minute reset when you feel X”)
2–6. One step per slide
7. Bonus tip or deeper insight
8. CTA to save, share, or try it today
🔮 Carousel 5: The Future of My Niche
Ask: What’s something I see changing in my industry, and how do I think heart-led folks should respond?
Help me create a thought-leadership carousel that positions me as someone paying attention to trends—but through a soul-centered lens.
Slide flow:
1. Bold hook (e.g., “What no one’s saying about the future of healing work”)
2–5. What’s changing
6–7. What to do about it
8. CTA to join a conversation or share their thoughts
🧘 Bonus Support:
Offer to create a batching or planning system with me
Ask if I want design suggestions (e.g., Canva templates, colors, layout ideas)
Help me align each post with an offer, freebie, or newsletter if applicable
Remind me to check analytics on each post in 2–3 weeks so we can revise and repost top performers
Throughout the process:
Help me stay true to my values and energy
Avoid content that feels like performative hustle
Reflect back my tone and ideas so my voice shines through
Keep me grounded and inspired, not overwhelmed