The ONLY Hook Formula That Still Works on Instagram in 2025 | heyDominik
Video Summary and GPT Prompt (save 22+ minutes)
If you’ve ever poured your heart into a Reel and it just… flopped, this is the fix.
Dominik shares the only hook formula that still works on Instagram today, and once you see it, you’ll never write a vague intro again. Hooks are the most important skill for reach and resonance, and this 2-step method makes it so much easier.
Watch the video here (or continue scrolling to save 22+ minutes).
✨ Why This Matters:
Your first 1–2 seconds are everything on Instagram. If your content isn’t performing, it’s probably not the message, it’s the hook. Today, attention spans are shorter, feeds are more saturated, and the algorithm favors content that holds attention from the start.
This video breaks down the only hook formula that’s still working: one that grabs your ideal audience instantly and makes them curious enough to keep watching. For heart-led entrepreneurs, this isn’t about clickbait. It’s about crafting intentional openings that connect, convert, and build real trust.
A compelling hook isn’t just good marketing, it’s a form of respect. It says: “I see you, I get what you’re struggling with, and this is worth your time.” When you master that, your content finally starts to work for you.
🤓 What It Teaches:
Why Your Hook Matters More Than Ever
Hooks aren’t optional, they’re the reason people stop scrolling.
A weak hook equals wasted content, no matter how good the rest is.
Improving your first 2 seconds improves everything else: reach, retention, and conversion.
Use the Two-Step Hook Test
✅ Step 1: Instant Clarity — Make it crystal clear who the video is for and what it’s about.
✅ Step 2: The Curiosity Gap — Tease a result, insight, or surprise that makes people want to watch to the end.
Avoid These Common Hook Mistakes
Starting with yes/no questions that shut curiosity down.
Using insider language or jargon your audience doesn’t understand.
Assuming people already know who you are or why they should care.
Craft Better Hooks with Real-World Examples
Dominik rewrites a weak hook into: “Make your rental look expensive without painting your walls.”
This creates instant clarity (it’s for renters) and sparks curiosity (how do you make it look expensive?).
This format can be used across niches: “Do [X] without [common pain point].”
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