Want Better Content? Fix Your First 3 Seconds This Week
This small tweak will make your videos finally work the way you want.
Hey love,
Let’s be real… there is so much content out there right now.
It’s noisy. It’s fast. It’s full of “quick tips” and recycled trends.
And yet… most of us are still staring at the screen thinking:
“Why isn’t this working?”
“What am I missing?”
“Why is no one watching this video I spent hours on?”
The answer is almost always the same: your hook isn’t landing.
Not because you’re not smart or strategic, but because nobody taught you how to master the first 3 seconds.
I learned that the hard way. Even though I now run a digital marketing agency, I didn’t get here through a degree or corporate job.
I’m a self-taught marketer. I learned everything from online courses, YouTube videos, and months (years?) of testing what actually works.
It took a lot of time. And now, I want to save you from having to do the same.
That’s why this week’s issue of Your Digital Marketing Messenger is focused on one thing:
🧠 How to fix your hooks; so your content finally starts working.
Whether you’re creating Reels, carousels, YouTube videos, or even email subject lines, your first few seconds decide everything.
If it doesn’t hook people, it doesn’t get seen. Period.
So instead of chasing the algorithm or posting more often, let’s make your existing content better.
Here’s what I pulled together for you this week:
📌 How I’d Create Content in 2025 (If I Had to Start Over)
https://www.theiris.agency/p/how-id-create-content-in-2025-if
→ Not just about hooks, but how to build credibility, influence, and connection from scratch in today’s saturated online space. The SPCL framework will change how you think about content forever.
📌 The ONLY Hook Formula That Still Works on Instagram in 2025
https://www.theiris.agency/p/the-only-hook-formula-that-still
→ A step-by-step formula for crafting scroll-stopping Instagram intros that are clear, curiosity-driven, and actually land. Includes examples and common mistakes to avoid.
📌 I Studied 100+ Hooks — This Strategy Will Make You Go Viral
https://www.theiris.agency/p/i-studied-100-hooks-this-strategy
→ This video analyzed over 100 viral short-form videos to find what works right now. It’s a masterclass on hook psychology; pacing, visuals, editing, and the emotional energy that draws people in.
» Each article includes a custom GPT prompt to help you apply the ideas directly to your business.
These prompts walk you step-by-step through hook writing, content planning, and visibility strategy; in your voice, not someone else’s template.
If you’re feeling short on time this week, just pick one.
📍Trust your intuition. The one that stands out is probably exactly what you need.
Because when your hook is strong, your content starts doing the work for you and your audience finally starts paying attention.
Questions? I am happy to help. You can reply directly to this email and I’ll personally be in touch. You can also schedule a 1:1 strategy session with me here.
With heart 💜,
Hannah
Founder, The Iris Agency
www.theiris.agency
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